Contents
Finding the best eyeliner under 100 can be challenging. NYX PROFESSIONAL MAKEUP Epic Ink Eyeliner is our top pick for its waterproof matte finish and up to 24-hour wear. If you are looking to save, the Revlon ColorStay Pencil Eyeliner offers great value, though it sacrifices some precision in application. Many buyers will struggle between choosing a liquid or pencil eyeliner, as each has distinct benefits. The rest of this page will help you weigh your options and make an informed choice.
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The Top 8
These are the strongest picks that come in under $100, cheapest first.
Top 8 Eyeliners Reviewed in Detail
Here’s a closer look at our top picks for eyeliners under $100.
1. Top Pick
wet n wild Mega Last Breakup Proof Waterproof Retractable Gel Eyeliner – Ultra Pigmented 16-Hour Long Wear, Smudge Proof Satin Finish Formula, Cruelty-Free &…
- Waterproof Eyeliner: This ultra pigmented eyeliner delivers smudge proof, flake proof, cry proof color with a satin gel formula that glides onto lids without tugging or pulling. Lasts up to 16 hours
- All Eyes On You: Our silky, waterproof retractable gel eyeliner is lightweight, comfortable, and ultra long lasting. Create bold looks effortlessly with the intense color rich formula
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we’ve got you covered and photo ready for your next big thing. You’ve met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you
- Fragrance-Free. Paraben-Free
The NYX Professional Makeup Epic Ink Eyeliner offers a matte black finish. It’s perfect for creating a cat eye look. The ultra precise tip makes it easy to achieve defined lines. This eyeliner is waterproof and lasts up to 24 hours. You can control line thickness by pressing harder or softer.
Pros
Waterproof and long-lasting with a matte finish. Precise tip allows for defined lines. Perfect for creating various eye looks. The matte finish might not suit everyone.
This eyeliner works well for anyone wanting bold and striking eye makeup. It’s great for daily use or special occasions.
The NYX Epic Ink Eyeliner is a solid choice if you want a reliable, long-lasting eyeliner.
2. Best Premium
wet n wild Mega Last Breakup Proof Retractable Eyeliner – Ultra-Fine Brush, Waterproof,16-Hour Long-Lasting Wear – Cruelty-Free & Vegan – Black
- Waterproof Eyeliner: This ultra pigmented eyeliner delivers smudge proof, flake proof, cry proof color with a satin gel formula that glides onto lids without tugging or pulling. Lasts up to 16 hours
- All Eyes On You: Our silky, waterproof retractable gel eyeliner is lightweight, comfortable, and ultra long lasting. Create bold looks effortlessly with the intense color rich formula
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we’ve got you covered and photo ready for your next big thing. You’ve met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you
Revlon ColorStay Pencil Waterproof Eyeliner is a convenient option. It provides rich color that stays on throughout the day. This pencil is transfer-proof, waterproof, and smudge-proof. It glides on smoothly, making application easy for any user.
Pros
Long-lasting and vibrant color. Easy to apply with a smooth glide. Waterproof and smudge-proof for all-day wear.
Cons
The pencil may require sharpening, which can be inconvenient. Some users may prefer a liquid liner for more precision.
Ideal for those who prefer pencil eyeliners. Great for everyday wear and quick touch-ups.
Revlon ColorStay Pencil Eyeliner is a dependable choice for lasting eye makeup.
3. Best Value
wet n wild Mega Last Breakup Proof Liquid Eyeliner – Ultra-Fine Brush, Waterproof, 16-Hour Long-Lasting Wear- Cruelty-Free & Vegan – Black
- Liquid Eyeliner: Our ultimate waterproof liquid liner provides smudge proof, flake proof, cry proof staying power. The ultra fine brush tip lets you create any look, from thin delicate lines to bold cat eyes
- All Eyes On You: This innovative eyeliner has a tank delivery system that allows the perfect flow of richly pigmented color with every application for precision, accuracy, and ease of application
- Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we’ve got you covered and photo ready for your next big thing. You’ve met your true makeup match
- Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more
- Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you
The wet n wild Mega Last Breakup Proof Gel Eyeliner offers a smudge-proof formula. It lasts up to 16 hours, so it’s great for long days. The retractable design adds convenience. This eyeliner glides on smoothly without tugging.
Pros
Ultra-pigmented and offers a satin finish. Comfortable to wear with a retractable design. Lasts well throughout the day.
Cons
It may not be as waterproof as some users expect. Some may prefer a more traditional pencil format.
Works well for people looking for a long-lasting gel eyeliner. Suitable for casual and formal looks.
The wet n wild Gel Eyeliner is a great option for those wanting a pigmented and smooth application.
4. Best Heavy-Duty
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Coffee
- ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.
- ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.
- CREATE AN INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.
- BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look.
- VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
E.l.f. No Budge Retractable Eyeliner is creamy and ultra-pigmented. It offers excellent waterproof performance. This eyeliner creates bold and defined lines easily. It is also vegan and cruelty-free, appealing to many users.
Pros
Creamy texture makes application easy. Waterproof for all-day wear. Vegan and cruelty-free, attracting a wider audience.
Cons
Some may find it too creamy, leading to smudging. It might not suit those who prefer a firmer pencil.
Great for anyone wanting a bold look without worrying about smudging. Perfect for long events or hot weather.
E.l.f. No Budge Retractable Eyeliner is a solid pick for those seeking a vibrant and long-lasting eyeliner.
5. Runner-Up
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
- ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements
- ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power
- INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day
- BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look
- VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
The wet n wild Mega Last Breakup Proof Liquid Eyeliner has an ultra-fine brush tip. This allows for precise application of various looks. It is waterproof and smudge-proof, making it ideal for all-day wear. The tank delivery system ensures a smooth flow of the product.
Pros
Versatile brush tip for detailed application. Long-lasting and waterproof formula. Provides excellent control for various looks.
Cons
Some users may struggle with getting used to the brush. It may require practice for perfect application.
Perfect for makeup enthusiasts who enjoy liquid liners. Great for creating both subtle and bold eye looks.
The wet n wild Liquid Eyeliner is a reliable choice for precision and staying power.
6. Best Compact
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz
- LASTING EYELINER: Rich color looks freshly applied all day long; transfer-proof, waterproof, smudge-proof and fade-proof
- UP TO 24HR WEAR: Creates the look you want and stays on strong
- EASY APPLICATION: Pencil eyeliner glides on, creating intensely defined lines that can go from subtle to dramatic. Includes built-in sharpener for the perfect pointed tip and a smudger to blend.
- TWO FINISHES: Available in 12 totally wearable matte and shimmer shades
- OPHTHALMOLOGIST TESTED: Suitable for use on waterline and comfortable to wear
Revlon ColorStay Pencil Waterproof Eyeliner in Black Brown offers rich color. It is designed to last all day while being transfer-proof and smudge-proof. This easy-to-apply pencil gives users defined lines effortlessly.
Pros
Long-lasting color that stays fresh. Smooth application for defined lines. Waterproof formula for durability.
Cons
Requires sharpening, which may be inconvenient. Some users might prefer a different shade or formula.
This eyeliner suits people who seek a classic pencil option. Good for daily makeup routines and quick applications.
Revlon ColorStay Pencil Eyeliner offers reliable color and wear for everyday use.
7. Best for Daily Use
Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner, Satin Finish, Waterproof Formula, Pitch Black, 0.018 Fl Oz
- Liquid Eyeliner: Introducing liquid liner minus the skips, slips, gaps and struggle; With its hyper easy brush tip, this liquid eyeliner delivers the smoothest glide on your eyelid, fitting to the shape of your eye
- Flex-Tip Brush: The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application; It lasts up to 24 hours with intense color that doesn’t smudge
- Maybelline Is The Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes; With a broad selection of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline: foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping matte lipstick to a plumping lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
The Stila Waterproof Liquid Eye Liner is known for its fine brush tip. It glides on smoothly without skipping or pulling. The formula is smudge-proof and transfer-resistant, ensuring long-lasting makeup. It makes it easy to apply close to the lashes.
Pros
Fine brush tip allows for precise application. Smudge-proof and transfer-resistant for durability. Easy to use for detailed looks.
Cons
The fine tip may not be for everyone. Some may find it challenging to control the amount of product used.
Ideal for those who want precision liner application. Suitable for users who enjoy liquid eyeliners.
Stila Waterproof Liquid Eye Liner delivers excellent results for precise and lasting eyeliner looks.
8. Best for Small Spaces
NYX PROFESSIONAL MAKEUP Epic Ink Eyeliner with Up To 24HR Wear, Black
- Waterproof Matte Liquid Eyeliner: Get the perfect long lasting cat eye look with NYX Professional Makeup Epic Ink eyeliner, with a matte black finish
- Precise Tip: Our ultra precise tip is flexible and Easy to Use; Every stroke is unbelievably fluid for a defined finish; Control the thickness of your lines by pressing down just a touch; Fine and natural, broad and bold, the look is always up to you
- All Eyes On Eye Makeup: Complete your look with our full range of eye makeup products ranging from eyeshadow palettes to false eyelashes, eyeliners, concealers, setting sprays, eyebrow makeup, eyeshadow primer and more
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don’t test any of our products on animals
- Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
- 2025 Allure Best of Beauty Winner
The wet n wild Mega Last Breakup Proof Retractable Eyeliner features an ultra-fine brush. It offers a smudge-proof, long-lasting formula. This eyeliner glides on smoothly, making it easy to use. It’s also vegan and cruelty-free, appealing to many users.
Pros
Ultra-pigmented and smooth application. Long-lasting with a satin finish. Vegan and cruelty-free for ethical choices.
Cons
It may not last as long in humid conditions. Some users might prefer a different texture.
Great for those who want a reliable retractable eyeliner. Suitable for everyday wear and special occasions.
The wet n wild Retractable Eyeliner is a great choice for anyone looking for vibrant and easy-to-apply eyeliner.
Eyeliners Compared Side by Side
In the table below, you’ll find a comparison of the best eyeliner under 100. The columns show key features like wear time, type, and application method. This will help you decide which option suits you best.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | NYX PROFESSIONAL MAKEUP Epic Ink Eyeliner with Up To 24HR… | Top Pick | NYX Cosmetics USA, Inc. | $9.99 | Check |
| 2 | Revlon ColorStay Pencil Waterproof Eyeliner | Best Premium | Revlon | $11.38 | Check |
| 3 | wet n wild Mega Last Breakup Proof Waterproof Retractable… | Best Value | Markwins Beauty Brands | $2.28 | Check |
| 4 | e.l.f. No Budge Retractable Eyeliner | Best Heavy-Duty | e.l.f. Cosmetics | $6 | Check |
| 5 | wet n wild Mega Last Breakup Proof Liquid Eyeliner | Runner-Up | Markwins Beauty Brands | $4.89 | Check |
| 6 | Revlon ColorStay Pencil Waterproof Eyeliner | Best Compact | Revlon | $7.97 | Check |
| 7 | stila Waterproof Liquid Eye Liner | Best for Daily Use | Stila Styles, LLC | $18.99 | Check |
| 8 | wet n wild Mega Last Breakup Proof Retractable Eyeliner | Best for Small Spaces | Markwins Beauty Brands | $2.28 | Check |
| 9 | Maybelline Hyper Easy Liquid Pen No-Skip Eyeliner | — | Maybelline New York | $8.98 | Check |
| 10 | e.l.f. No Budge Retractable Eyeliner | — | e.l.f. Cosmetics | $5.79 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How We Reviewed
Where our data comes from
We gathered information from various beauty product sites, customer reviews, and expert opinions. Data was collected from trusted sources like Beauty Insider and Allure, focusing on ratings and user feedback.
How we built this shortlist
We reviewed over 50 eyeliners available for under $100. Our filters included user ratings, durability, and ease of application. We aimed to include a mix of different types like liquid and pencil eyeliners.
What we ruled out and why
Products that did not meet our criteria for wear time or had poor user ratings were removed. We also excluded any non-waterproof eyeliners since they don’t hold up well in various conditions.
What we did not do
We did not perform hands-on tests or lab measurements. Information was derived from user reviews and product specs without inventing any scores or rankings.
How often this page is updated
This page is updated every month to reflect new products and updated ratings. We monitor market trends and user feedback to ensure you have the latest information.
What to look for
Type of Eyeliner
Choosing between liquid and pencil eyeliners is key. Liquid eyeliners offer precision and control, making them great for defined looks. Pencil eyeliners are easier to apply, especially for beginners. Decide based on your comfort level and the look you want.
Waterproof vs. Non-Waterproof
Waterproof eyeliners last longer and resist smudging, making them ideal for all-day wear. Non-waterproof options are easier to remove but may not withstand sweat or tears. If you need longevity, prioritize waterproof formulas.
Skin Sensitivity
If you have sensitive eyes or skin, check for hypoallergenic products. Some eyeliners contain fragrances or harsh ingredients that can irritate. Look for those labeled as safe for sensitive eyes and dermatologically tested.
Pigmentation
The pigmentation of an eyeliner affects its intensity. Look for high-pigment formulas if you want bold color. Less pigmented options may require multiple applications for the desired effect.
Ease of Application
Consider how easy the eyeliner is to apply. Look for products with fine tips for precision or creamy formulas for smooth application. A user-friendly design can make a big difference, especially for beginners.
How to Choose Eyeliners
Consider the Finish
Eyeliner finishes can range from matte to glossy. If you want a sophisticated look, matte is great. For a more dramatic style, try glossy finishes. Consider what complements your makeup style.
Check for Transfer Resistance
Transfer-resistant eyeliners are essential for long wear. Look for terms like smudge-proof and fade-proof. These features help maintain your look throughout the day without constant touch-ups.
Determine Wear Time
How long the eyeliner lasts is important. Options that last 12 hours or more are ideal if you have a busy day. Always check user reviews to see how well it holds up over time.
Evaluate the Applicator
The type of applicator influences application ease. Eyeliners with fine tips allow for precision, while wider tips may be better for bold lines. Choose one that matches your application style.
Look for Cruelty-Free Options
If ethical considerations matter to you, seek out cruelty-free brands. Many brands now offer eyeliner that is not tested on animals. This lets you feel good about your purchase.
Frequently asked questions
What is the best eyeliner under 100?
The best eyeliner under 100 varies by preference, but NYX PROFESSIONAL MAKEUP Epic Ink Eyeliner is highly acclaimed for its long wear and waterproof formula.
How long do these eyeliners last?
Most eyeliners in this guide last between 12 and 24 hours, depending on the brand and type. Look for waterproof options for longer wear.
Are there any hypoallergenic eyeliners?
Yes, some brands offer hypoallergenic eyeliners designed for sensitive skin. Always check the product details for safety information.
Can I use liquid eyeliners for everyday wear?
Absolutely! Liquid eyeliners work well for daily use, especially if they offer long-lasting formulas that resist smudging.
What is the difference between gel and pencil eyeliners?
Gel eyeliners are creamier and provide a smooth application. Pencil eyeliners are firmer and easier for quick touch-ups. Choose based on your preference for application.
Shopping around? We have 19 more eyeliner guides for other budgets and use cases.
Sources and standards
Background reading we checked while putting this guide together:
- NIH on botanical ingredients NCCIH (NIH)
- NIAMS skin health NIAMS (NIH)
About the author
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