Contents
Finding the best mascara under 100 can be tricky. Our top pick is Maybelline Lash Sensational Sky High Washable Mascara. Its unique Flex Tower brush helps you reach every lash for great volume and length. For those looking to save money, the essence Lash Princess False Lash Effect Mascara offers bold volume but may lack some length. This choice usually comes down to volume versus length, which is what many buyers consider most important. The rest of the page will help you choose based on your preferences.
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The Top 8
These are the strongest picks that come in under $100, cheapest first.
Top 8 Mascaras Reviewed in Detail
Here are our top choices for the best mascara under 100, focusing on volume and length.
1. Top Pick
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
Maybelline Lash Sensational Sky High Washable Mascara is a standout choice for anyone seeking the best mascara under 100. Its unique Flex Tower brush reaches every lash for maximum volume and length. Made with bamboo extract, this formula helps achieve long and lightweight lashes without flaking or smudging. Compared to other options, it excels in lengthening while providing a buildable coverage that many users love. However, some may find the formula a bit wet at first, requiring a few extra seconds to dry.
Pros
- Infused with bamboo extract for lightweight lashes
- Flex Tower brush volumizes from root to tip
- Washable and easy to remove
Cons
- Formula can feel wet initially
- May require multiple coats for full effect
Best for: Those wanting both volume and length. Not ideal for: People who prefer a drier formula.
A great choice for anyone looking for long, full lashes.
2. Most Versatile
The essence Lash Princess False Lash Effect Mascara is a popular choice among budget-conscious buyers. This mascara delivers dramatic volume with its conic shape fiber brush, which separates lashes and avoids clumps. It competes well with pricier options by providing a bold look at a fraction of the cost. However, it may not lengthen as well as some other picks on this list, which could be a concern for users prioritizing lash length.
Pros
- Delivers dramatic volume without clumps
- Affordable price point for high performance
- Cruelty-free formula
Cons
- Less effective for lengthening lashes
- May require touch-ups throughout the day
Best for: Those seeking volume at a low price. Not ideal for: Users who want significant length.
An affordable option that delivers bold volume.
3. Best Heavy-Duty
L’Oreal Paris Original Telescopic Mascara is a solid choice for lengthening. With its unique Precision Brush, it offers lash-by-lash separation that enhances overall length. This mascara is suitable for sensitive eyes, making it a great option for people who wear contact lenses. Compared to others on this list, it shines in lengthening but may not provide as much volume. Some users report that it can be a bit tricky to apply evenly, particularly if you’re in a hurry.
Pros
- Lengthens lashes up to 60 percent
- Suitable for sensitive eyes and contact lens wearers
- Ophthalmologist tested
Cons
- Less volumizing than other options
- Application can be uneven if rushed
Best for: Individuals needing lengthening formulas. Not ideal for: Those wanting volume and thickness.
A reliable choice for enhancing the length of your lashes.
4. Best Budget
Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
The Maybelline Lash Sensational Sky High Mascara offers excellent volume and length, making it a great budget pick. Similar to its counterpart, the washable version, it includes bamboo extract for lightweight lashes. Users appreciate the buildable formula, allowing for customization in how much volume they want. However, it shares a similar limitation with the other Maybelline mascara: it can feel wet when first applied.
Pros
- Buildable formula for customized volume
- Lightweight lashes thanks to bamboo extract
- Washable for easy removal
Cons
- Wet formula may take time to dry
- May not last through very long days
Best for: Those looking for a versatile mascara. Not ideal for: Users who prefer a drier formula.
A versatile choice that balances volume and length.
5. Best Lightweight
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1…
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don’t flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It’s All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
L’Oreal Paris Voluminous Original Mascara is known for its bold, volume-building formula. It is designed to build up to five times the volume without clumps. Many users have praised its ability to separate lashes well. However, it may not offer the same lengthening effects as some others on this list. If you seek extreme volume rather than length, this is a suitable pick.
Pros
- Builds up to 5x fuller lashes
- Clump-free and smudge-resistant formula
- Separates and builds every lash effectively
Cons
- Doesn’t lengthen as much as other options
- May need multiple coats for desired volume
Best for: Those focused on volume. Not ideal for: Users wanting lengthening effects.
Ideal for creating bold, voluminous lashes.
6. Best Design
Maybelline Lash Sensational Sky High Mascara, Volumizing, Very Black
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don’t flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It’s All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
L’Oreal Paris Voluminous Panorama Mascara offers a unique fanned-out look to your lashes. Its multi-level bristle brush helps to create a panoramic effect, making your eyes appear larger. This mascara stands out in design, as it is formulated to last throughout the day. However, users may find that it can be a bit heavy, leading to a potential for flaking. If you want dramatic lash definition, this is worth considering.
Pros
- Creates panoramic lash volume
- Long-lasting and smudge-resistant
- Multi-level bristle brush for even application
Cons
- Can feel heavy on the lashes
- Potential for flaking after long wear
Best for: Those seeking dramatic lash effects. Not ideal for: People who prefer lightweight formulas.
A design-driven mascara for impactful lashes.
7. Best Premium
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
- Extension-Like Length & Volume: Get ultimate extension-like length with Maybelline Lash Sensational Sky Tubes tubing mascara. Advanced polymers wrap each lash in flexible, lightweight tubes for visibly elongated length from root to tip
- 24HR Life-Proof Wear: This mascara delivers unparalleled all-day performance that’s smudge-proof, flake-proof, sweat-proof, clump-proof and even cold waterproof. Ophthalmologist tested & allergy tested, suitable for sensitive eyes & contact lens wearers
- One-Swipe Warm Water Removal: The flexible tubes of this mascara effortlessly slide off lashes when soaked in warm water. This gentle, no-tug removal process minimizes lash loss during eye makeup removal
- Conditioning Formula: This care-in-tubes vegan mascara nourishes your lashes. Formulated with enriching Shea Butter and strengthening Castor Oil, these ingredients leave your lashes feeling conditioned and looking healthy
- Precision Tubing Extender Brush: Pyramid-shaped bristles with broad bases and pointed tips grip and coat every lash while the lengthening mascara sphere tip reaches inner corners and lower lashes. Hold brush against lashes and extend root to tip for maximum length
The essence Lash Princess False Lash Effect Mascara in a 3-pack is a great way to stock up on a popular product. This mascara promises dramatic volume and is cruelty-free. The 3-pack is convenient for those who want to save money and reduce packaging waste. However, having multiple tubes may not be necessary for everyone, and it can be a lot to manage if you prefer variety.
Pros
- Convenient 3-pack for longer use
- Bold volume without clumping
- Cruelty-free formula
Cons
- Too much product for occasional users
- Less lengthening ability than other options
Best for: Regular users who want to save money. Not ideal for: Occasional users who prefer variety.
A smart choice for those who use mascara frequently.
8. Best Compact
L’Oreal Paris Original Telescopic Mascara, Lengthening, Blackest Black
- Lengthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
- Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
- Perfect To Pair With: L’Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- Because You’re Worth It: L’Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L’Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Maybelline Lash Sensational Sky Tubes Tubing Mascara offers a unique tubing formula. It wraps each lash in lightweight tubes for definition and length. Users appreciate its 24-hour wear, making it reliable throughout the day. However, the tubing effect can make removal a bit more involved compared to traditional formulas. This mascara is excellent for those who want lasting results without the weight.
Pros
- Provides extension-like length
- 24-hour wear for reliable results
- Lightweight tubing formula
Cons
- Can be harder to remove
- Some may find it less volumizing
Best for: Those seeking long-lasting, lightweight wear. Not ideal for: Users who prefer easy removal.
A unique option for those wanting lasting length.
Mascaras Compared Side by Side
The comparison table shows the main features of each mascara. You can see which one fits your needs best. Use the target keyword to find the best mascara under 100 for you.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | Maybelline Lash Sensational Sky High Washable Mascara… | Top Pick | Maybelline New York | $10.82 | Check |
| 2 | essence Lash Princess False Lash Effect Mascara | Most Versatile | essence cosmetics | $4.97 | Check |
| 3 | L’Oreal Paris Original Telescopic Mascara | Best Heavy-Duty | L'ORÉAL PARIS | $11.97 | Check |
| 4 | Maybelline Lash Sensational Sky High Mascara | Best Budget | Maybelline New York | $10.82 | Check |
| 5 | L'Oréal Paris Voluminous Original Mascara | Best Lightweight | L'Oreal Paris | $8.56 | Check |
| 6 | L'Oreal Paris Voluminous Panorama Mascara | Best Design | L'Oreal Paris | $12.97 | Check |
| 7 | essence Lash Princess False Lash Effect Mascara | Best Premium | essence cosmetics | $14.97 | Check |
| 8 | Maybelline Lash Sensational Sky Tubes Tubing Mascara | Best Compact | Maybelline New York | $10.82 | Check |
| 9 | Maybelline Lash Sensational Washable Mascara | — | Maybelline New York | $9.14 | Check |
| 10 | L'Oréal Paris Voluminous Original Mascara | — | L'Oreal Paris | $8.5 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How We Reviewed
Where our data comes from
We gathered data from reliable beauty product reviews, brand websites, and customer feedback. These sources provided insights on effectiveness, ingredients, and overall satisfaction. We focused on products that are popular and highly rated by users.
How we built this shortlist
From our research, we started with over 30 popular mascaras listed under $100. We filtered them based on features like lengthening, volumizing, and buildable formulas. We also considered brand reputation and user reviews to choose the best options.
What we ruled out and why
We removed any mascara that did not meet our criteria for performance and quality. Products that had poor user reviews or questionable ingredients were also excluded. Only those that consistently received positive feedback made the final list.
What we did not do
No hands-on testing or lab measurements were conducted for these mascaras. We did not create any scores or rankings based on personal use. Our review is based purely on available data and expert opinions.
How often this page is updated
We aim to update this page every three months or sooner if significant changes occur in mascara options. This ensures you have access to the latest products and information. Regular reviews help maintain an accurate and helpful guide.
What to look for
Brush Type
The brush type can greatly affect how mascara applies to your lashes. Look for options with flexible or unique brush shapes. These designs often help reach all lashes, ensuring even coverage and volume. A well-designed brush can enhance the overall performance.
Formula Type
Choosing the right formula is key for your desired look. Some formulas are designed to be volumizing, while others focus on lengthening. consider whether you want a washable formula or a waterproof one. Each type serves different needs and preferences.
Allergy Considerations
If you have sensitive eyes or wear contact lenses, choosing allergy-tested mascara is important. Look for labels that indicate safety for sensitive eyes. This helps prevent irritation and ensures comfortable wear throughout the day.
Color Options
Mascaras often come in various colors, but black is the most common choice. Consider whether you prefer a softer shade or a bold black. Some brands also offer fun colors for a unique look. The right color can enhance your eye color and makeup style.
Length of Wear
Some mascaras are designed for all-day wear without smudging or flaking. Check for features that guarantee longevity, especially if you have long days. A mascara that lasts will keep your look fresh from morning until night.
How to Choose Mascaras
Look for Lengthening Properties
If you want longer lashes, choose mascaras labeled as lengthening. These generally contain special ingredients that help elongate each lash. Look for those that mention fibers or specific brush designs meant for length.
Consider Volume Boosting Features
For fuller lashes, opt for volumizing formulas that promise to thicken each lash. These often have a thicker consistency. A good rule of thumb is to read reviews that highlight volume as a key benefit.
Check for Waterproof Options
If you need long-lasting wear, especially in humid conditions, consider waterproof mascara. These formulas are designed to resist moisture and smudging. Be aware that they may require special makeup remover for easy removal.
Read User Reviews
Before making a final choice, read customer reviews to understand real-life performance. Look for comments about wear time, ease of application, and any irritation. This insight can help you avoid products that may not work for you.
Choose the Right Brush Shape
The shape of the mascara brush plays a important role in application. Curved brushes can lift and curl lashes, while straight brushes provide even coverage. Pay attention to the brush design that matches your lash goals.
Frequently asked questions
What is the best mascara under 100?
The best mascara under 100 is subjective, but Maybelline Lash Sensational Sky High is often recommended for its volume and length.
How do I apply mascara for best results?
Start at the base of your lashes and wiggle the wand upward. This ensures even coverage and helps lift the lashes.
Can I wear mascara with contact lenses?
Yes, but choose mascaras marked as safe for sensitive eyes. It helps prevent irritation while wearing contact lenses.
How do I remove waterproof mascara?
Use an oil-based makeup remover to break down waterproof mascara. Gently rub it over your lashes to remove all product.
Is it safe to use old mascara?
No, avoid using mascara older than three months. Bacteria can build up in old products, risking eye infections.
Shopping around? We have 24 more mascara guides for other budgets and use cases.
Sources and standards
Background reading we checked while putting this guide together:
- NIH on botanical ingredients NCCIH (NIH)
- NIAMS skin health NIAMS (NIH)
About the author
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