Contents
Choosing the best organic matcha powder can be tricky. The top pick is Naoki Matcha Superior Blend Matcha in a 100g package, which offers great value with 50 servings per container. For a budget-friendly option, consider Naoki Matcha Superior Blend Matcha in a 40g package, but you get fewer servings. The choice between larger packaging and price is key for many buyers. This page will help you compare options and identify which matcha suits your needs best.
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The Top 8
Top 8 Matchas Reviewed in Detail
Below, you’ll find a selection of the best organic matcha powders available. Each product has unique features tailored to different preferences.
1. Top Pick
Naoki Matcha Superior Blend Matcha, 100g/3.5oz
- ✓ Our Superior Blend Ceremonial Grade Matcha in Larger Packaging – Bigger packaging that offers both convenience and even greater value! Our 3.5 oz / 100g package serves a total of 50 servings. 1 tsp (2 grams) of matcha powder makes either a cup of matcha tea (usucha) or a small of matcha latte.
- ✓ Premium Japanese Ceremonial Grade Matcha, Fresh from Japan – Made from shade grown, First Harvest tea leaves from Uji Kyoto. The tencha is only ground into powder right before it leaves Japan for the USA, and then sealed into air-tight packets. This gets you extremely fresh, quality Uji matcha to be enjoyed right here in America.
- ✓ Smooth, Balanced And Versatile, Ideal For Matcha Beginners – This matcha ceremonial grade green tea powder is smooth with balanced umami with a hint of bitterness. It is the perfect matcha for beginners looking to make matcha lattes or occasional matcha teas (usucha).We recommend using this for recipes where matcha is the main ingredient.
- ✓ Improve Your Focus, Boost Energy Without Coffee – Greatly increase your focus by drinking Naoki Matcha. Unlike the typical caffeine rush from coffee, the amino acid L-theanine in Naoki Matcha moderates the effects of caffeine and helps to relax the mind and body while providing a steady boost of energy for up to 6 hours. Matcha is also naturally gluten and sugar free, and is a healthy source of antioxidants.
- ✓ We Want To Help You Enjoy Matcha – To ensure you have the best matcha experience, we provide our full guidance through directions for use, recipes and tips for enjoying it. Whether you like to drink matcha as a tea, or to mix it up as a latte or smoothie, we do not think there’s a right or wrong way to enjoy matcha. Our 3.5 oz / 100g tin serves a total of 50 servings. 1 tsp (2 grams) of matcha powder makes either a cup of matcha tea (usucha) or a small matcha latte.
Naoki Matcha Superior Blend Matcha is an excellent choice for those seeking the best organic matcha powder. Its ceremonial grade quality ensures a rich, smooth flavor ideal for making matcha tea or lattes. The 100g size provides 50 servings, making it an efficient option for regular users. In comparison to other products, this matcha stands out for its freshness, as it is ground only before shipping to the USA. This guarantees you receive a high-quality product straight from Japan. However, some may find the flavor too strong if they prefer a milder matcha experience.
Pros
- Ceremonial grade quality for a rich flavor
- 100g package offers 50 servings
- Freshly ground for peak flavor
- Ideal for making tea or lattes
Cons
- Flavor may be too strong for some
- Limited to one size option
Best for: Regular matcha drinkers seeking quality. Not ideal for: Those who prefer a milder taste.
A premium choice for serious matcha lovers.
2. Runner-Up
Naoki Matcha Superior Blend Matcha, 40g/1.4oz
- ✓ Premium Japanese Ceremonial Grade Matcha, Fresh from Japan – Made from shade grown, First Harvest tea leaves from Uji Kyoto. The tencha is only ground into powder right before it leaves Japan for the USA, and then sealed into air-tight packets. This gets you extremely fresh, quality Uji matcha to be enjoyed right here in America.
- ✓ Smooth, Balanced And Versatile, Ideal For Matcha Beginners – This matcha ceremonial grade green tea powder is smooth with balanced umami with a just a tiny hint of bitterness. It is the perfect matcha for beginners looking to make matcha lattes, or matcha teas (usucha).We recommend using this for recipes where matcha is the main ingredient.
- ✓ Improve Your Focus, Boost Energy Without Coffee – Greatly increase your focus and energy by drinking Naoki Matcha. Unlike the typical caffeine rush from coffee, the amino acid L-theanine in Naoki Matcha moderates the effects of caffeine and helps to relax the mind and body while providing a steady boost of energy for up to 6 hours. Matcha is also naturally gluten and sugar free, and is a healthy source of antioxidants.
- ✓ We Want To Help You Enjoy Matcha – To ensure you have the best matcha experience, we provide our full guidance through directions for use, recipes and tips for enjoying it. Whether you like to drink matcha as a tea, or to mix it up as a latte or smoothie, we do not think there’s a right or wrong way to enjoy matcha. Our 1.4 oz / 40g tin serves a total of 20 servings. 1 tsp (2 grams) of matcha powder makes either a cup of matcha tea (usucha) or a small matcha latte.
- ✓ Authentic Japanese Matcha From Uji – Uji is home to Japanese matcha culture and many of the tea estates have accumulated centuries of know-how and techniques. This blend of matcha is produced in Uji using these very same best practices.
Naoki Matcha Superior Blend Matcha in a 40g package is a solid runner-up. This option is perfect for those who want to try matcha without committing to a larger size. It retains the same ceremonial grade quality and fresh taste as the larger version. However, you only get 20 servings, which may not be enough for regular drinkers. Compared to the 100g option, this size saves money but sacrifices daily use efficiency. Users may find that this smaller package is better for occasional use rather than daily consumption.
Pros
- Ceremonial grade quality
- Freshly packed for flavor
- Convenient smaller size
- Great for trying out matcha
Cons
- Fewer servings compared to larger sizes
- Less cost-effective for regular users
Best for: Newcomers wanting to sample matcha. Not ideal for: Daily drinkers needing larger quantities.
A great introduction to matcha.
3. Best Lightweight
Jade Leaf Matcha Latte Mix, Original, 500g / 17.6oz
- CAFE STYLE MATCHA AT HOME: Easily create delicious matcha green tea lattes, our matcha latte mix is slightly sweetened with organic unrefined cane sugar. Crafted by baristas for a smooth, creamy, lightly sweet flavor with the authentic earthy depth of premium Japanese matcha — never bitter, never grassy. Each 1.1 pound tub contains approximately 50 servings — that’s 50 café-style matcha lattes that taste indistinguishable from a $7 matcha latte from your local coffee shop. Perfect as a morning ritual, a 3pm energy reset, a pre-workout boost, or a weekend brunch treat — serve it hot in winter or over ice in summer for a café-worthy experience any time of day.
- EASY TO MAKE: Just add two teaspoons of matcha latte mix with 1/4 cup of warm water. When mixed, combine with your favorite hot or cold milk and enjoy (dairy, almond, oat, soy, coconut – all work great). For a true café experience, froth your milk first! Our matcha latte powder mixes easily in hot or iced preparations. Prefer it simple? Mix with just hot water for a lighter matcha tea experience or add your favorite milk for the full café-style latte. Both ways are delicious.
- FROTHER-FRIENDLY FORMULA: Our finely milled matcha powder is specifically designed to mix smoothly and froth beautifully — no clumping, no gritty texture, no need to sift. Works perfectly with electric milk frothers, handheld frothers, blenders, or a simple whisk.
- PREMIUM JAPANESE MATCHA: Sweetened exclusively with organic unrefined cane sugar for a café-style taste. Our matcha powder is 100% USDA certified organic, for a latte mix that is plant based, gluten free, GMO-free, Dairy Free, and delicious. This latte mix contains NO artificial flavors, NO artificial sweeteners, and NO preservatives.
- SMOOTH, SUSTAINED ENERGY WITHOUT THE JITTERS: Each serving contains approximately 20-30 mg of caffeine — about one third compared to a standard 8oz coffee — paired with naturally occurring L-theanine in matcha powder for calm, focused energy without the crash or jitters associated with coffee. Perfect for those who are caffeine-sensitive but still want a morning or afternoon boost.
Jade Leaf Matcha Latte Mix is great for those who want an easy-to-make matcha drink at home. This mix is designed to create smooth, creamy lattes without any bitterness. Its slightly sweetened formula makes it accessible for those new to matcha. When compared to traditional matcha powders, this mix offers convenience but lacks the pure matcha taste. If you’re looking for a true matcha experience, this product may not fully satisfy your expectations. However, it excels in delivering a café-style drink without the hassle.
Pros
- Quick and easy to prepare
- Smooth, creamy flavor
- Slightly sweetened for beginners
- Convenient for at-home lattes
Cons
- Less authentic matcha flavor
- Not suitable for traditional tea preparation
Best for: Those wanting quick matcha drinks at home. Not ideal for: Purists who prefer traditional matcha.
Perfect for creating delicious matcha lattes with ease.
4. Best Compact
Jade Leaf Matcha Powder, Organic Culinary Grade, 30g / 1.06oz
- 100% USDA Certified Organic Matcha Green Tea Powder
- 100% USDA Organic Matcha Green Tea Powder, All Natural, Nothing Added (naturally gluten free and vegan)
- This matcha is carefully ground to a fine powder for a smooth, rich flavor and vibrant green color.
- Versatile Uses: Ideal for traditional tea ceremonies, it can also be used in modern recipes such as lattes, smoothies, and baking, adding a unique flavor and nutritional boost.
- JADE LEAF MATCHA: Jade Leaf is proudly the #1 Matcha brand in the US*. We source our matcha directly from family owned partner farms across the Uji and Kagoshima regions. Our tea masters fuse traditional and modern techniques to cultivate leaves brimming with flavor and nutrients, creating well rounded flavor blends, not found anywhere else.
- Pure Shade-Grown Green Tea Leaves, simply whisk with hot water for café quality matcha teas and matcha lattes
Jade Leaf Matcha Powder, Organic Culinary Grade, is a versatile option for cooking and baking. This culinary grade matcha is perfect for recipes, providing a rich flavor and vibrant color. Compared to ceremonial grades, it is more affordable and suitable for various uses. However, the flavor may not be as smooth for drinking. This product is great for baking, smoothies, and other creative uses. If you’re focused on taste for drinking, consider a ceremonial grade matcha instead.
Pros
- 100% USDA Certified Organic
- Great for baking and cooking
- Rich flavor and color
- Versatile for various recipes
Cons
- Not ideal for drinking alone
- Less expensive flavor than ceremonial grades
Best for: Cooking and baking enthusiasts. Not ideal for: Those wanting a pure drinking experience.
A practical choice for culinary creations.
5. Best Premium
Naoki Matcha Organic First Spring Blend Matcha, 100g/3.5oz
- ✓ Our Organic Ceremonial Grade Matcha in Larger Packaging – Bigger packaging that offers both convenience and even greater value! Our 3.5 oz / 100g package serves a total of 50 servings. 1 tsp (2 grams) of matcha powder makes either a cup of matcha tea (usucha) or a small matcha latte. We recommend to beginners looking for a decent, all rounded organic ceremonial grade matcha that provides good value for the price.
- ✓ Mild, Mellow Taste Without Any Bitterness – A smooth yet mellow taste with notes of raw cacao makes this an excellent blend of matcha for matcha lattes, matcha teas or usucha. It has virtually no unpleasant bitterness or astringency.
- ✓Organic Ceremonial Grade Matcha – Certified organic by JAS (recognised by USDA). Made from the First Harvest tea leaves from the hilly Kirishima region just outside of Kagoshima city. The tea plants are shade grown, processed into tencha at modern facilities and only ground into matcha powder right before it leaves Japan for the USA.
- ✓ Improve Your Focus, Boost Energy Without Coffee – Greatly increase your focus and energy by drinking Naoki Matcha. Unlike the typical caffeine rush from coffee, the amino acid L-theanine in Naoki Matcha slowly releases the caffeine which helps to relax the mind and body while providing a steady boost of energy for up to 6 hours.
- ✓ Proudly Made In Kagoshima – Uji and Kyoto may be the spiritual homes of matcha, but Kagoshima is rapidly growing as a producer of quality matcha. The volcanic soil in Kagoshima has a unique terroir and the tea estates’ there are willing to depart from tradition to create bold new tastes and flavors.
Naoki Matcha Organic First Spring Blend Matcha offers a smooth, mild flavor. This matcha is also ceremonial grade, making it a good option for beginners. The 100g package provides 50 servings, similar to the top pick. It stands out for its mild taste, which lacks bitterness, making it pleasant for new users. Compared to other products, this matcha appeals to those who may find stronger flavors overwhelming. However, its milder profile may not appeal to seasoned matcha drinkers who enjoy bold flavors.
Pros
- Mild, smooth taste
- Ceremonial grade quality
- 100g package contains 50 servings
- Great for beginners
Cons
- May not satisfy experienced matcha drinkers
- Limited to one flavor profile
Best for: Beginners exploring matcha. Not ideal for: Experienced drinkers seeking bold flavors.
A gentle introduction to matcha.
6. Best Budget
Matcha DNA Organic Matcha Powder – XXL 16oz TIN – Matcha Green Tea – USDA Organic Gluten-Free Vegan, Unsweetened No Additives – Everyday Green Macha Powder…
- DELICIOUS AND NUTRITIOUS TEA: 16 oz of MATCHA DNA Organic Green Tea Powder is naturally packed with antioxidants vitamins minerals amino acids and EGCG’s.
- USDA CERTIFIED ORGANIC: All MATCHA DNA teas are USDA Certified Organic. Our farms have been inspected and meet the stringent USDA Organic rules and requirements.
- RICH IN ANTIOXIDANTS AND L-THEANINE: Matcha naturally contains antioxidants and L-theanine, known for calm focus and balanced energy. Inspired by matcha traditions, our organic matcha is perfect for tea, lattes and smoothies.
- CERTIFIED Without BPA PACKAGING: All MATCHA DNA Matcha tea packaging is Certified without BPA. We are the only Matcha tea company to package our teas in certified without BPA packaging.
- MatchaDNA Matcha Green Tea Powder is a Farm Direct to Customer Product, and this cuts out all the middlemen. All the money the middlemen would take is saved and those savings are passed on to our customers. MatchaDNA is USDA Certified Organic and is also tested by 3rd party labs for impurities. This ensures that you are getting a good quality product a good price.
MATCHA DNA Organic Matcha Powder is a budget-friendly choice. With a large 16 oz tin, it’s perfect for those who want to use matcha regularly without overspending. This product is USDA Certified Organic and gluten-free, appealing to health-conscious users. When compared to more expensive options, it offers substantial quantity. However, the quality may not match premium brands. Those looking for an authentic matcha experience might feel disappointed. Overall, it serves as a solid option for daily use in smoothies and lattes.
Pros
- Large 16 oz tin for value
- USDA Certified Organic
- Gluten-free and vegan
- Great for everyday use
Cons
- Quality may be less than premium options
- Flavor may lack depth
Best for: Budget-conscious users needing quantity. Not ideal for: Those prioritizing high-quality matcha.
An excellent choice for daily matcha consumers on a budget.
7. Best for Small Spaces
Naoki Matcha Organic First Spring Blend Matcha, 40g/1.4oz
- ✓ Organic Ceremonial Grade Matcha from Japan – Our Organic First Spring Blend Matcha is what we recommend to beginners looking for a decent, all rounded organic ceremonial grade matcha that provides good value for the price.
- ✓ Mild, Mellow Taste Without Any Bitterness – A smooth yet mellow taste with notes of raw cacao makes this an excellent blend of matcha for matcha lattes,matcha teas or usucha. It has virtually no unpleasant bitterness or astringency.
- ✓ Organic Ceremonial Grade Matcha – Certified organic by JAS (recognised by USDA). Made from the First Harvest tea leaves from the hilly Kirishima region just outside of Kagoshima city. The tea plants are shade grown, processed into tencha at modern facilities and only ground into matcha powder right before it leaves Japan for the USA.
- ✓ Improve Your Focus, Boost Energy Without Coffee – Greatly increase your focus and energy by drinking Naoki Matcha. Unlike the typical caffeine rush from coffee, the amino acid L-theanine in Naoki Matcha slowly releases the caffeine which helps to relax the mind and body while providing a steady boost of energy for up to 6 hours.
- ✓ Proudly Made In Kagoshima – Uji and Kyoto may be the spiritual homes of matcha, but Kagoshima is rapidly growing as a producer of quality matcha. The volcanic soil in Kagoshima has a unique terroir and the tea estates’ there are willing to depart from tradition to create bold new tastes and flavors.
Naoki Matcha Organic First Spring Blend Matcha in 40g is a compact option. It provides a mild, pleasant taste, making it suitable for those new to matcha. The smaller size is great for those who want to try before committing to a larger quantity. However, it offers fewer servings, which may not suit regular drinkers. Compared to other picks, this product is best for casual users or those exploring the matcha experience. Its size makes it convenient for travel, but daily users may need to replenish quickly.
Pros
- Compact 40g size
- Mild flavor for beginners
- Ceremonial grade quality
- Easy to travel with
Cons
- Fewer servings than larger options
- Not cost-effective for daily use
Best for: Beginners trying matcha. Not ideal for: Regular users needing larger quantities.
A convenient choice for those new to matcha.
8. Best Design
Jade Leaf Matcha Latte Mix, Original, 150g / 5.3oz
- CAFE STYLE MATCHA AT HOME: Easily create delicious matcha green tea lattes, our matcha latte mix is slightly sweetened with organic unrefined cane sugar. Crafted by baristas for a smooth, creamy, lightly sweet flavor with the authentic earthy depth of premium Japanese matcha — never bitter, never grassy. Each 5.3oz bag contains approximately 15 servings — that’s 15 café-style matcha lattes that taste indistinguishable from a $7 matcha latte from your local coffee shop. Perfect as a morning ritual, a 3pm energy reset, a pre-workout boost, or a weekend brunch treat — serve it hot in winter or over ice in summer for a café-worthy experience any time of day.
- EASY TO MAKE: Just add two teaspoons of matcha latte mix with 1/4 cup of warm water. When mixed, combine with your favorite hot or cold milk and enjoy (dairy, almond, oat, soy, coconut – all work great). For a true café experience, froth your milk first! Our matcha latte powder mixes easily in hot or iced preparations. Prefer it simple? Mix with just hot water for a lighter matcha tea experience or add your favorite milk for the full café-style latte. Both ways are delicious.
- FROTHER-FRIENDLY FORMULA: Our finely milled matcha powder is specifically designed to mix smoothly and froth beautifully — no clumping, no gritty texture, no need to sift. Works perfectly with electric milk frothers, handheld frothers, blenders, or a simple whisk.
- PREMIUM JAPANESE MATCHA: Sweetened exclusively with organic unrefined cane sugar for a café-style taste. Our matcha powder is 100% USDA certified organic, for a latte mix that is plant based, gluten free, GMO-free, Dairy Free, and delicious. This latte mix contains NO artificial flavors, NO artificial sweeteners, and NO preservatives.
- SMOOTH, SUSTAINED ENERGY WITHOUT THE JITTERS: Each serving contains approximately 20-30 mg of caffeine — about one third compared to a standard 8oz coffee — paired with naturally occurring L-theanine in matcha powder for calm, focused energy without the crash or jitters associated with coffee. Perfect for those who are caffeine-sensitive but still want a morning or afternoon boost.
Jade Leaf Matcha Latte Mix, Original 150g is a stylish option. Its design focuses on making matcha lattes easy and enjoyable. This mix provides a balanced flavor and creamy texture, perfect for casual drinkers. However, it is not a pure matcha product and lacks the depth of traditional matcha. Compared to other picks, this product is more about convenience than authentic matcha experience. Users looking for traditional matcha tea may need to consider alternatives.
Pros
- Easy to make matcha lattes
- Balanced flavor profile
- Creamy texture without bitterness
- Convenient for daily use
Cons
- Not suitable for traditional matcha tea
- Less authentic matcha flavor
Best for: Casual drinkers seeking convenience. Not ideal for: Traditional matcha enthusiasts.
A fun and easy way to enjoy matcha at home.
Matchas Compared Side by Side
The comparison table below highlights key features of each product. You’ll see details like size, serving count, and special characteristics. This helps you choose the best organic matcha powder for your needs.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | Naoki Matcha Superior Blend Matcha | Top Pick | Naoki | $39.99 | Check |
| 2 | Naoki Matcha Superior Blend Matcha | Runner-Up | Naoki | $24.99 | Check |
| 3 | Jade Leaf Matcha Latte Mix | Best Lightweight | Jade Leaf, LLC | $27.99 | Check |
| 4 | Jade Leaf Matcha Powder | Best Compact | Jade Leaf Matcha | $10.99 | Check |
| 5 | Naoki Matcha Organic First Spring Blend Matcha | Best Premium | Naoki Matcha | $42.99 | Check |
| 6 | Matcha DNA Organic Matcha Powder | Best Budget | MATCHA DNA | $25.99 | Check |
| 7 | Naoki Matcha Organic First Spring Blend Matcha | Best for Small Spaces | Naoki Matcha | $25.99 | Check |
| 8 | Jade Leaf Matcha Latte Mix | Best Design | Jade Leaf, LLC | $10.99 | Check |
| 9 | Micro Ingredients Organic Matcha Green Tea Powder | — | Micro Ingredients | $28.95 | Check |
| 10 | Jade Leaf Matcha Powder | — | Jade Leaf, LLC | $22.39 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How to Choose Matchas
Consider Matcha Grade
Matcha comes in different grades, such as ceremonial and culinary. Ceremonial grade is best for drinking, while culinary grade works well for baking and cooking. If you plan to enjoy matcha tea, choose ceremonial grade for the best taste.
Look for Organic Certification
USDA Organic certification indicates the matcha is grown without harmful pesticides. Choose organic matcha for a cleaner taste and better health benefits. Look for this label when shopping to ensure quality.
Check Serving Size
Different matcha powders come in various serving sizes. A typical serving is about 1 teaspoon (2 grams). Consider how often you plan to use matcha to find a package size that fits your lifestyle.
Evaluate Packaging
Packaging matters for freshness. Choose matcha in airtight packets or bags. This keeps moisture out and flavor in. Check for packaging that ensures the product stays fresh longer.
Taste Preference
Matcha has a unique taste that can be grassy or earthy. Personal preference plays a big role. If you prefer a smoother taste, look for brands that mention a mild flavor. This will enhance your matcha experience.
How We Reviewed
Where our data comes from
We gathered data from reputable online retailers and customer reviews. Sources included Amazon, brand websites, and consumer reports. This ensured we had a broad view of available products.
How we built this shortlist
We reviewed over 20 different matcha powders, filtering for organic certification and customer ratings. Only those with high ratings and positive feedback were considered. This helped us create a reliable shortlist.
What we ruled out and why
We excluded any matcha products lacking USDA Organic certification. matcha powders with low customer ratings or complaints about taste were not included. This ensured we recommended only quality options.
What we did not do
We did not conduct hands-on testing or lab measurements. No products were personally used or scored by our team. This review is based on data analysis and customer feedback.
How often this page is updated
This page will be updated regularly to reflect changes in product availability and customer feedback. We aim to keep our recommendations current and relevant to your needs.
Frequently asked questions
What is the best organic matcha powder?
The best organic matcha powder is Naoki Matcha Superior Blend Matcha. It offers great value and a larger serving size.
Is all matcha organic?
Not all matcha is organic. Look for USDA Organic certification to ensure it meets organic standards.
How do I store matcha powder?
Store matcha powder in an airtight container in a cool, dark place. This helps keep it fresh and flavorful.
Can I use matcha in cooking?
Yes, culinary grade matcha is perfect for cooking and baking. It offers a good flavor for recipes.
How much matcha should I use for tea?
Use about 1 teaspoon (2 grams) of matcha powder for one cup of tea. Adjust according to taste.
What to look for
Flavor Profile
Matcha flavor can vary significantly. Some are grassy, while others are more earthy or sweet. If you prefer a smoother taste, look for brands that highlight a milder flavor. Reading customer reviews can also help you find a matcha that suits your taste.
Color Quality
Good quality matcha should have a vibrant green color. This indicates freshness and higher quality tea leaves. Dull or brownish matcha may be old or of lower quality. Look for vivid green matcha to ensure you’re getting the best.
Packaging Type
Airtight packaging is essential for maintaining matcha’s freshness. Choose matcha stored in foil bags or tins that keep moisture out. Avoid matcha in regular bags, as they may not protect the powder well over time.
Caffeine Content
Matcha contains caffeine, though the amount varies by brand. Generally, a teaspoon has about 35 mg of caffeine. If you’re sensitive to caffeine, check the content before purchasing. This will help you choose the right matcha for your needs.
Serving Size
Serving sizes can vary between products. Most matcha powders suggest 1 teaspoon (2 grams) for one cup of tea. Consider how often you plan to use matcha when choosing a package size. A larger size is often more economical for regular users.
About the author
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