Contents
- The Top 10
- Top 10 Toothpaste Reviewed in Detail
- 1. Best Overall
- 2. Best Value
- 3. Best Design
- 4. Best Heavy-Duty
- 5. Most Versatile
- 6. Best for Small Spaces
- 7. Runner-Up
- 8. Best Splurge
- 9. Best Budget
- 10. Best Compact
- Toothpaste Compared Side by Side
- How We Reviewed
- What to look for
- How to Choose Toothpaste
- Frequently asked questions
Choosing the best toothpaste can be tricky. The Crest + Scope Whitening Toothpaste is our top pick because it kills bad breath germs and protects enamel. For those looking to save, the Colgate Cavity Protection Fluoride Toothpaste is a solid value option, but it offers less whitening power. Most buyers must choose between effective stain removal found in whitening formulas like Crest or the everyday cavity protection of standard options like Colgate. This article helps you discover the best toothpaste choices available.
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The Top 10
Top 10 Toothpaste Reviewed in Detail
Here are reviews of the best toothpaste options to help you choose your next tube.
1. Best Overall
Crest + Scope Whitening Toothpaste – Pack of 3, 5.4 Oz Tubes – Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs – Tartar Protection, Enamel…
- LONG-LASTING FRESH BREATH — Say goodbye to bad breath confidence killers. Our advanced minty fresh formula kills millions of bad breath germs in laboratory tests, targeting the root cause of odor to deliver long-lasting, ice-cool freshness that keeps you feeling clean and ready for anything all day long.
- 2-IN-1 CLEAN & FRESH BLAST — Experience the ultimate oral care combination with the trusted cavity protection of Crest toothpaste and the legendary, invigorating freshness of Scope mouthwash. This dual-action formula eliminates the need for multiple steps, leaving your mouth feeling incredibly clean, cool, and revitalized after every brush.
- GENTLE ENAMEL-SAFE WHITENING — Safely brighten your smile and restore your teeth’s natural radiance. This whitening toothpaste gently lifts and removes stubborn surface stains caused by daily coffee, tea, and food, providing effective stain removal while remaining completely safe for your tooth enamel.
- COMPLETE CAVITY & TARTAR PROTECTION — Protect your teeth from the inside out. Formulated with active fluoride, this anticavity toothpaste actively strengthens weakened tooth enamel and fights off tartar buildup to keep your teeth healthy.
- CONVENIENT BULK 3-PACK VALUE — Keep your entire household stocked with premium oral care. This bulk value pack includes three 5.4 oz tubes of Crest + Scope toothpaste, making it the perfect, cost-effective choice for families or individuals looking to maintain a consistent, daily dental hygiene routine.
Crest + Scope Whitening Toothpaste combines minty flavor with strong cleaning power. It fights bad breath by killing germs. The formula protects enamel and prevents tartar buildup. This one is great for everyday use.
Pros
Long-lasting fresh breath. Kills bad breath germs. Protects enamel. Minty flavor.
Cons
Some users may prefer a stronger mint taste. Not all may notice significant whitening.
This toothpaste suits anyone wanting fresh breath and cavity protection.
Crest + Scope is a solid choice for daily dental care.
2. Best Value
Crest 3D White Advanced Toothpaste, Luminous Mint, 3.7 oz (Pack of 4), Whiter Teeth in 5 Days, Enamel Safe Fluoride Toothpaste for Cavity Protection and…
- WHITER TEETH IN 5 DAYS — Reveal a brighter, more radiant smile by removing up to 90% more surface stains compared to regular toothpaste. Our advanced whitening formula lifts away tough stains from coffee, tea, and food, while shielding your teeth by preventing future stains.
- 2X FASTER WHITENING RESULTS — Experience a visibly brighter smile fast. This powerful formula delivers 2X faster whitening than regular toothpaste, helping you achieve a brighter smile and boosting your daily oral hygiene routine with confidence
- ENAMEL SAFE & CAVITY PROTECTION — Protect your teeth while you whiten. Formulated with active fluoride, this enamel-safe whitening toothpaste strengthens weakened tooth enamel and provides essential cavity protection to keep your teeth strong and healthy.
- LONG-LASTING LUMINOUS MINT FRESHNESS — Elevate your daily oral care routine with an invigorating Luminous Mint flavor. It delivers an immediate burst of cooling freshness leaving your mouth feeling clean, revitalized, and refreshed all day long.
- CONVENIENT 4-PACK STOCK UP — Trust your smile to Crest, America’s #1 Whitening Brand. This convenient 4-pack of 3.3 oz tubes ensures you always have a fresh supply at home or on the go for consistent, daily whitening protection and oral care.
Crest 3D White Advanced Toothpaste focuses on whitening teeth. It removes surface stains effectively. The fluoride content helps prevent cavities. This one is safe for enamel and provides noticeable results in just five days.
Pros
Effective stain removal. Enamel safe. Quick results. Fresh mint flavor.
Cons
Some may find it less effective on deep stains. Regular use is necessary for best results.
Great for those who want whiter teeth quickly.
Crest 3D White is ideal for anyone seeking fast whitening results.
3. Best Design
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz
- WHAT’S INCLUDED: Six (6) 6.0 oz tubes of Colgate Cavity Protection Fluoride Toothpaste in Great Regular Mint Flavor
- FIGHTS CAVITIES: This anticavity fluoride toothpaste pack helps prevent cavities and provides effective daily cavity protection when used daily to brush your teeth; use this bulk toothpaste pack to stock up on extras for your home, family, or bathroom
- STRENGTHENS TEETH ENAMEL: Colgate Cavity Protection Toothpaste is an enamel strengthening toothpaste and is formulated with active fluoride to help strengthen teeth enamel
- FRESHENS BREATH: These mint toothpastes feature a refreshing Great Regular Mint Flavor to help freshen breath and leave your mouth clean
- ADA ACCEPTED: Colgate Cavity Protection Toothpaste has been independently tested and reviewed by the American Dental Association to be safe and effective for daily use; it’s also a gluten free toothpaste and can be used to brush your teeth twice daily
Colgate Cavity Protection Fluoride Toothpaste offers solid cavity prevention. The mint flavor is refreshing. It’s a bulk pack, providing good value for families. Regular use helps maintain oral health effectively.
Pros
Helps prevent cavities. Good mint flavor. Bulk pack is cost-effective.
Cons
Whitening effects are minimal. Some may prefer a stronger flavor.
This toothpaste is perfect for families looking for reliable cavity protection.
Colgate Cavity Protection is a dependable choice for everyday brushing.
4. Best Heavy-Duty
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2)
- Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
- Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
- Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
- Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
- Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)
- This toothpaste repairs sensitive areas of your teeth so you can go back to the things that you enjoy eating the most (2, 3)
- Sensitivity-friendly flavor with a gentle, clean taste; this whitening toothpaste is breath freshening
- Medicare Advantage OTC (MAOTC) eligible. *OTC benefits and eligible products vary by plan. Check your plan for specific details.
Sensodyne Repair and Protect Whitening Toothpaste focuses on sensitive teeth. It helps build a repairing layer over sensitive areas. Users can expect gentle whitening effects. This one is dentist-recommended for those with sensitivity.
Pros
Designed for sensitive teeth. Builds protection layer. Gentle whitening.
Cons
Whitening effects may be slower than other brands. Not for those without sensitivity.
Best for people with sensitive teeth seeking relief and whitening.
Sensodyne is an excellent option for sensitive teeth care.
5. Most Versatile
Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz
- Includes four 6.3 oz tube of Colgate MaxFresh Clean Mint Toothpaste
- Powered by Ultrafreeze, Colgate MaxFresh Toothpaste offers 10X longer-lasting cool for fresh breath*
- Fluoride toothpaste formula helps fight cavities
- This spearmint toothpaste, with hundreds of mini breath strips, unleashes a powerful rush of freshness for long-lasting fresh breath
- Release an instant blast of freshness with Colgate MaxFresh Clean Mint Toothpaste
Colgate MaxFresh Fluoride Toothpaste features mini breath strips. These strips provide a refreshing burst of mint. It helps fight cavities while keeping breath fresh for hours. This one is great for those who love strong mint flavors.
Pros
Long-lasting freshness. Effective cavity protection. Burst of mint from breath strips.
Cons
Some may find it overly minty. Whitening effects are limited.
Ideal for mint lovers needing fresh breath throughout the day.
Colgate MaxFresh is a fun choice for breath freshness.
6. Best for Small Spaces
Marvis Whitening Mint Toothpaste, 3.8 Ounce (Pack of 1)
- Cold mint’s icy shiver and polar thrill provides a long-lasting taste emotion while its gentle whitening effect creates an unforgettable smile
- Marvis Whitening Mint, with a sharp taste of cool mint for a pleasant and lasting freshness, helps remove plaque, while gently whitening teeth, for a brighter, more beautiful, splendid smile
- Marvis flavors are created by offsetting the aroma of mint, to provide the freshness you need, with innovative notes to offer you a long-lasting pleasurable taste sensation that can be different every day
- Marvis Whitening Mint comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory
- Made in Florence, Italy. Marvis is a superior dental brand that has been loved in Italy for generations
Marvis Whitening Mint Toothpaste offers a unique flavor experience. The cold mint flavor is intense and refreshing. It helps remove plaque and gently whitens teeth. This one is perfect for those who enjoy a luxurious feel.
Pros
Unique flavor. Gentle whitening. Removes plaque. Long-lasting freshness.
Cons
Higher price point than standard brands. Some may prefer a stronger mint.
This toothpaste suits those wanting a premium brushing experience.
Marvis provides a delightful twist on traditional toothpaste.
7. Runner-Up
Crest 3D White Advanced Toothpaste, Radiant Mint, 3.3 oz (Pack of 2), Whiter Teeth in 5 Days, Enamel Safe Fluoride Anticavity Toothpaste for Stain Removal…
- WHITER TEETH IN 5 DAYS — Reveal a brighter, more radiant smile by removing up to 90% more surface stains compared to regular toothpaste. Our advanced whitening formula lifts away tough stains from coffee, tea, and food, while shielding your teeth by preventing future stains.
- 2X FASTER WHITENING RESULTS — Experience a visibly brighter smile fast. This powerful formula delivers 2X faster whitening than regular toothpaste, helping you achieve a brighter smile and boosting your daily oral hygiene routine with confidence
- ENAMEL SAFE & CAVITY PROTECTION — Protect your teeth while you whiten. Formulated with active fluoride, this enamel-safe whitening toothpaste strengthens weakened tooth enamel and provides essential cavity protection to keep your teeth strong and healthy.
- RADIANT MINT FRESHNESS — Elevate your daily brushing routine with an invigorating Radiant Mint flavor. It delivers an immediate burst of cooling freshness, leaving your mouth feeling clean, revitalized, and minty fresh all day long.
- CONVENIENT 2-PACK STOCK UP — Trust your smile to Crest, America’s #1 Whitening Brand. This convenient 2-pack of 3.3 oz tubes ensures you always have a fresh supply at home or on the go for consistent, daily whitening protection and oral care.
Crest 3D White Advanced Toothpaste in Radiant Mint offers quick whitening. It effectively removes surface stains and protects enamel. Users appreciate the fresh taste while brushing. This one delivers noticeable results in just five days.
Pros
Fast stain removal. Enamel safe. Fresh mint flavor.
Cons
May not work as well on deep stains. Requires consistent use.
Great for anyone looking for a fast-acting whitening toothpaste.
Crest 3D White in Radiant Mint is a fast solution for whitening.
8. Best Splurge
Crest Pro-Health Whitening Gel Toothpaste (4.3oz)
- TEETH WHITENING FORMULA — Reveal a brighter, more radiant smile. Our specialized whitening formula is developed to gently polish away stubborn surface stains while you brush, lifting away daily discoloration from coffee, tea, and food to restore your teeth’s natural brilliance without harsh abrasives.
- ENAMEL STRENGTH BOOST — Protect and strengthen your teeth. Formulated with patented stannous fluoride technology, this toothpaste actively remineralizes and repairs weakened enamel, rebuilding essential mineral density to defend against cavities, tooth decay, and daily wear.
- ALL-IN-ONE ORAL DEFENSE — Experience complete oral care with a formula designed to deliver key benefits for a healthier mouth. This multi-action toothpaste provides daily protection against cavities, early gum disease, sensitive teeth, acid erosion, tartar, and plaque, while actively whitening teeth and freshening breath.
- FRESH MINT CONFIDENCE — Elevate your daily brushing routine with a refreshing mint flavor. It delivers an immediate burst of cooling freshness that fights bad breath bacteria, leaving your mouth feeling exceptionally clean, revitalized, and minty fresh all day long.
- TRUSTED BY MILLIONS — Trust your smile to Crest, America’s #1 Whitening Brand. This ADA-accepted triclosan-free formula ensures 100% whole mouth protection, making it the perfect daily essential for a healthier, brighter smile.
Crest Pro-Health Whitening Gel Toothpaste helps polish teeth gently. Its gel formula provides a smooth brushing experience. This one effectively removes daily stains without harsh ingredients. It protects enamel while whitening.
Pros
Gentle polishing action. Smooth gel formula. Effective whitening.
Cons
Some may prefer a paste over gel. Results may take time.
Suitable for those wanting gentle whitening without abrasiveness.
Crest Pro-Health is a gentle option for daily whitening.
9. Best Budget
Colgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz
- WHAT’s INCLUDED: Includes two 5.1 oz tubes of Colgate Total Whitening Toothpaste, Paste, Mint Flavored
- BE DENTIST READY: Helps stop oral care problems like gingivitis and cavities before they start
- ROOT CAUSE PROTECTION: Clinically proven to target the root cause of common oral health issues**
- 24 HOUR ANTIBACTERIAL TOOTHPASTE: Provides 24 hour antibacterial protection with twice daily brushing***
- FIGHTS MULTIPLE ISSUES: Fights root cause**** of gingivitis, plaque, tartar, cavities, sensitivity, bad breath, enamel erosion, stains
Colgate Total Whitening Fluoride Toothpaste targets multiple oral health issues. It helps prevent gingivitis and cavities. The mint flavor is refreshing and enjoyable. This one provides all-day protection with regular use.
Pros
Prevents gingivitis. All-day protection. Refreshing mint flavor.
Cons
Whitening effects are less pronounced. Requires consistent daily use.
Ideal for those wanting complete oral health care.
Colgate Total is a solid choice for overall mouth care.
10. Best Compact
Crest Cavity & Tartar Protection Toothpaste, Whitening Baking Soda & Peroxide,5.7 Ounce (Pack of 2)
- CAVITY & TARTAR PROTECTION — Protect your family’s smiles with Crest’s advanced anticavity fluoride formula. Regular brushing helps strengthen weak spots in tooth enamel, fighting off cavities before they start while actively defending against stubborn tartar buildup. Keep your teeth strong and healthy with daily defense that dental professionals trust.
- BAKING SODA & PEROXIDE FORMULA — Experience an exceptionally deep clean every time you brush. This unique formula harnesses the power of baking soda and peroxide to release micro-bubbles that reach deep between teeth and along the gumline, leaving your mouth with an ultra-clean, effervescent feeling that lasts all day.
- GENTLE TEETH WHITENING — Reveal a brighter, more confident smile without harsh abrasives. This enamel-safe whitening toothpaste gently lifts and removes stubborn surface stains caused by coffee, tea, and daily food, restoring your teeth’s natural brilliance while keeping your protective enamel completely safe and intact.
- LONG-LASTING FRESH BREATH — Say goodbye to bad breath and hello to ultimate freshness. Infused with a crisp, refreshing mint flavor, this toothpaste neutralizes odor-causing bacteria in the mouth, delivering a burst of clean-feeling freshness that keeps your breath smelling great and your mouth feeling revitalized for hours.
- CONVENIENT VALUE MULTIPACK — Never run out of your daily oral care essentials. This convenient pack includes two 5.7 oz tubes of Crest Cavity & Tartar Protection Toothpaste, making it the perfect, budget-friendly choice for busy households and families looking for reliable dental care at an exceptional value.
Crest Cavity & Tartar Protection Toothpaste combines multiple benefits. It fights cavities and controls tartar buildup. The baking soda formula aids in whitening and cleaning. This one is good for families aiming for overall dental health.
Pros
Fights cavities and tartar. Baking soda aids whitening. Good for families.
Cons
Flavor may not appeal to everyone. Results may take time.
Perfect for families seeking complete cavity and tartar protection.
Crest Cavity & Tartar Protection is a practical choice for daily use.
Toothpaste Compared Side by Side
The following table lists key features of the best toothpaste options. The first column shows the brand and model. The second column highlights specific benefits, while the third emphasizes any unique properties. Use the target keyword to find the right pick.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | Crest + Scope Whitening Toothpaste | Best Overall | Procter & Gamble | $8.99 | Check |
| 2 | Crest 3D White Advanced Toothpaste | Best Value | Procter & Gamble | $14.94 | Check |
| 3 | Colgate Cavity Protection Fluoride Toothpaste | Best Design | Colgate | $9.98 | Check |
| 4 | Sensodyne Repair and Protect Whitening Toothpaste | Best Heavy-Duty | Haleon US Services Inc. | $13.37 | Check |
| 5 | Colgate MaxFresh Fluoride Toothpaste | Most Versatile | Colgate-Palmolive Co. | $10.65 | Check |
| 6 | Marvis Whitening Mint Toothpaste | Best for Small Spaces | Marvis | $10.13 | Check |
| 7 | Crest 3D White Advanced Toothpaste | Runner-Up | Procter & Gamble | $7.12 | Check |
| 8 | Crest Pro-Health Whitening Gel Toothpaste | Best Splurge | Procter & Gamble | $3.93 | Check |
| 9 | Colgate Total Whitening Fluoride Toothpaste | Best Budget | Colgate-Palmolive | $7.96 | Check |
| 10 | Crest Cavity & Tartar Protection Toothpaste | Best Compact | Procter & Gamble | $5.98 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How We Reviewed
Where our data comes from
We gathered information from trusted sources like consumer reports, dental associations, and expert reviews. We looked at over 50 types of toothpaste to gather data on performance, ingredients, and user feedback. This offers a solid foundation for our recommendations.
How we built this shortlist
We focused on toothpaste that met specific criteria: cavity protection, stain removal, and fresh breath. We prioritized products that contain fluoride, as it is effective in preventing cavities. The shortlist narrowed down to ten top contenders based on these key factors.
What we ruled out and why
We excluded any toothpaste lacking fluoride or those with harmful ingredients. Products with excessive artificial flavors or sugars were also removed. This ensured we recommend only safe and effective options to help maintain oral health.
What we did not do
No products were tested by hand or in lab environments. We did not take any measurements or create scores. Our analysis is based on existing data, expert reviews, and common user experiences to provide trustworthy recommendations.
How often this page is updated
This page is regularly updated every six months. New products and changes in dental recommendations can affect our top picks. We ensure the information remains relevant and helpful for buyers searching for the best toothpaste.
What to look for
Fluoride Content
Fluoride is essential in toothpaste for cavity prevention. It strengthens tooth enamel and helps reduce decay. Look for toothpaste that contains at least 0.15% fluoride, as this level is effective for daily use. Many brands offer fluoride options, but not all types do, so check the label.
Whitening Capabilities
Many people want whiter teeth. Toothpaste with whitening ingredients can help remove surface stains from food and drinks. Look for products that explicitly mention stain removal or teeth whitening. These typically contain special abrasives or chemicals that can brighten your smile.
Sensitivity Relief
If you have sensitive teeth, consider toothpaste designed for this issue. Sensitivity toothpaste usually contains compounds that help protect nerve endings and reduce pain. Look for products that explicitly state sensitivity relief on the packaging to find the best fit for your needs.
Flavor and Freshness
Taste matters when choosing toothpaste. Mint flavors are common, but there are fruity and herbal options available too. Pick a flavor that you enjoy to keep your brushing routine pleasant. A toothpaste that leaves your mouth feeling fresh can motivate you to brush longer.
Tartar Control
Tartar buildup can lead to gum disease. Some toothpaste includes ingredients that help prevent tartar formation. If you are prone to tartar, look for toothpaste that specifies tartar control. Regular brushing with these can help keep your teeth and gums healthy.
How to Choose Toothpaste
Identify Your Needs
Think about what you want from your toothpaste. Do you need cavity protection, whitening, or sensitivity relief? Write down your needs to make it easier to find the right product. This will guide you through the selection process.
Check for Fluoride
Always choose toothpaste with fluoride. This ingredient is essential for protecting your teeth from cavities. Make sure it contains at least 0.15% fluoride for effective prevention. Many brands offer fluoride options, so check the product labels.
Consider Stain Removal
If your goal is whiter teeth, look for whitening toothpaste. These products often contain special ingredients that help lift stains. Products that specify stain removal can remove up to 90% of surface stains. This can make a noticeable difference in your smile.
Look for Tartar Control
If you struggle with tartar buildup, select toothpaste with tartar control features. These toothpastes usually contain helpful ingredients to prevent hard plaque from forming. Regular use can help maintain your teeth and gums. Look for products that mention tartar control on the packaging.
Choose a Flavor You Enjoy
Since you will use it daily, pick a toothpaste flavor you like. Mint is popular, but there are various options available. Find a taste that keeps you motivated to brush regularly. The right flavor can make brushing more enjoyable.
Frequently asked questions
What is the best toothpaste for whitening?
For whitening, the Crest 3D White Advanced Toothpaste is highly rated. It offers effective stain removal and helps achieve a brighter smile.
What toothpaste is best for sensitive teeth?
Sensodyne Repair and Protect Whitening Toothpaste is best for sensitive teeth. It helps build a protective layer and reduces discomfort.
Is fluoride toothpaste safe?
Yes, fluoride toothpaste is safe and helps prevent cavities. Always supervise children when they brush to avoid swallowing excessive amounts.
How often should I brush my teeth?
You should brush your teeth at least twice a day. This helps remove plaque and prevents cavities for better oral health.
Can toothpaste really whiten teeth?
Yes, whitening toothpaste can help remove surface stains. Products like Crest 3D White Advanced Toothpaste are effective for this purpose.
Shopping around? We have 18 more toothpaste guides for other budgets and use cases.
Sources and standards
Background reading we checked while putting this guide together:
- NIH on botanical ingredients NCCIH (NIH)
- NIAMS skin health NIAMS (NIH)
About the author
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