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Finding the best mascara under 20 can be tough. The top pick is Maybelline Lash Sensational Sky High Washable Mascara. It has a special Flex Tower brush that extends and volumizes each lash. For a great value, try essence Lash Princess False Lash Effect Mascara. It offers dramatic volume but may require multiple coats for fullness.
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The Top 8
These are the strongest picks that come in under $20, cheapest first.
Top 8 Mascaras Reviewed in Detail
Here are some great options for budget-friendly mascaras. Each offers unique features to meet different needs.
1. Top Pick
essence Lash Princess False Lash Effect Mascara, Black (Pack of 1)
- If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
- NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
- DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
- CLAIMS: Cruelty Free. Free from gluten, silicones, parabens, oil, fragrance, alcohol, & microplastic particles. Made in Luxembourg.
- CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
Maybelline Lash Sensational Sky High Washable Mascara is the top pick for its unique features. This mascara has a Flex Tower brush that bends to reach every lash, providing impressive length and volume. the formula contains bamboo extract, which helps achieve a full look without flaking. Compared to other options, this product stands out for its ability to build upon itself without clumping. One limitation is that it may require careful application to avoid excess product on lashes, especially for beginners.
Pros
- Flex Tower brush for even lash coverage
- Infused with bamboo extract for added strength
- Washable formula that is easy to remove
Cons
- Requires careful application to avoid clumping
- May not be suitable for those preferring waterproof options
Best for: Those looking for dramatic length and volume. Not ideal for: Users who want a waterproof formula.
This mascara delivers stunning results without the hassle of clumps.
2. Best Compact
Essence Lash Princess False Lash Effect Mascara is the best compact choice. Its conic-shaped fiber brush effectively separates and defines lashes while adding volume. The formula is designed to prevent clumps, making it easy to achieve a bold look. In comparison to other picks, this mascara shines in its ability to deliver dramatic results without the need for multiple coats. However, it may not provide the same level of length as some other options, which could be a downside for users seeking longer lashes.
Pros
- Conic-shaped brush for precise application
- Clump-free formula for defined lashes
- Bold volume without needing falsies
Cons
- May require multiple coats for more volume
- Not as lengthening as some other options
Best for: Those wanting a defined, false lash effect. Not ideal for: Users seeking extreme length.
This mascara gives you a bold look without the hassle of false lashes.
3. Best for Beginners
L’Oreal Paris Original Telescopic Mascara is an excellent choice for beginners. It features a patented flexible brush that allows for precision application. This helps separate each lash, enhancing length effectively. Compared to other picks, the telescopic brush provides a unique approach to lengthening. However, some users may find it takes time to master the application technique, which can be an obstacle for those new to makeup.
Pros
- Precision brush that separates and lengthens lashes
- Suitable for sensitive eyes and contact lens wearers
- Ophthalmologist tested for added safety
Cons
- Requires practice to master application technique
- May not provide the same volume as others
Best for: Beginners looking to enhance lash length. Not ideal for: Users who want quick, voluminous results.
A great starting point for anyone looking to boost their lash game.
4. Best for Daily Use
Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
- Lash Sensational Mascara: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
- Define Your Eye: No eye makeup look is complete without Maybelline Mascara; Amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or go for a smooth, clump-free natural-but-better look Colossal or Lash Sensational Mascara
- Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
Maybelline Lash Sensational Sky High Mascara is a solid choice for daily use. This mascara features a lightweight formula that stays put without flaking. The flexible brush allows for easy application, making it suitable for everyday wear. Compared to other options, it provides a balanced look for both length and volume. However, it may not hold a curl as well as some waterproof formulas, which could be a concern for users with straight lashes.
Pros
- Lightweight formula for comfortable wear
- Versatile for everyday looks
- Easily buildable for desired volume
Cons
- May not hold curl as well as waterproof options
- Can become messy if not applied carefully
Best for: Everyday use with a natural look. Not ideal for: Users needing long-lasting hold.
An excellent choice for those who want a natural yet enhanced look.
5. Best Budget
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1…
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don’t flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It’s All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
L’Oréal Paris Voluminous Original Mascara is budget-friendly while still delivering great results. This mascara builds up to 5 times fuller lashes and separates each lash effectively. It is clump-free and smudge-resistant, making it suitable for daily use. When compared to other options, it excels in volumizing but may not offer the same lengthening benefits as others on this list. However, its affordability makes it a great option for those on a budget who still want quality.
Pros
- Builds up to 5 times fuller lashes
- Clump-free and smudge-resistant formula
- Affordable without sacrificing performance
Cons
- May not provide as much length as other options
- Formula might not be as lightweight as some
Best for: Budget-conscious buyers seeking volume. Not ideal for: Users prioritizing length.
A reliable, budget-friendly option that delivers solid results.
6. Best Splurge
Maybelline Lash Sensational Sky High Mascara, Volumizing, Very Black
- Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don’t flake or smudge
- Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
- It’s All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
L’Oreal Paris Voluminous Panorama Mascara offers a unique fanned-out lash effect. This mascara’s multi-level bristle brush grabs every lash, enhancing both volume and length. Compared to other products, it makes lashes look wider and more open, which is ideal for big, bright eyes. However, it may feel heavier compared to lighter options, which can be uncomfortable for some users. This mascara works well for those wanting dramatic lashes.
Pros
- Multi-level bristle brush for complete coverage
- Creates fanned-out lashes for a wide-eyed look
- Long-lasting formula that resists smudging
Cons
- Can feel heavy on lashes
- May require careful application to avoid clumps
Best for: Users wanting dramatic, wide-eyed lashes. Not ideal for: Those who prefer a lighter feel.
A bold choice for anyone wanting to make their lashes stand out.
7. Best Lightweight
Maybelline Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
- Extension-Like Length & Volume: Get ultimate extension-like length with Maybelline Lash Sensational Sky Tubes tubing mascara. Advanced polymers wrap each lash in flexible, lightweight tubes for visibly elongated length from root to tip
- 24HR Life-Proof Wear: This mascara delivers unparalleled all-day performance that’s smudge-proof, flake-proof, sweat-proof, clump-proof and even cold waterproof. Ophthalmologist tested & allergy tested, suitable for sensitive eyes & contact lens wearers
- One-Swipe Warm Water Removal: The flexible tubes of this mascara effortlessly slide off lashes when soaked in warm water. This gentle, no-tug removal process minimizes lash loss during eye makeup removal
- Conditioning Formula: This care-in-tubes vegan mascara nourishes your lashes. Formulated with enriching Shea Butter and strengthening Castor Oil, these ingredients leave your lashes feeling conditioned and looking healthy
- Precision Tubing Extender Brush: Pyramid-shaped bristles with broad bases and pointed tips grip and coat every lash while the lengthening mascara sphere tip reaches inner corners and lower lashes. Hold brush against lashes and extend root to tip for maximum length
L’Oreal Paris Voluminous Original Mascara in a lightweight option is great for everyday use. Its formula is designed to offer excellent volume without excessive weight. Compared to other picks, it provides a natural look while enhancing lashes. However, it may not provide the same dramatic results as heavier formulas. This mascara is a good choice for those who want subtle enhancement.
Pros
- Lightweight formula for comfortable wear
- Easy to apply for quick makeup routines
- Provides natural-looking volume
Cons
- May not be suitable for users seeking a dramatic effect
- Can require multiple coats for fuller volume
Best for: Users seeking a light, natural look. Not ideal for: Those wanting dramatic lashes.
A comfortable choice for a subtle lash boost.
8. Best Value
L’Oreal Paris Original Telescopic Mascara, Lengthening, Blackest Black
- Lengthening Mascara: Enhance your lashes with intense length and unique lash-by-lash separation; Ophthalmologist tested and allergy tested; Suitable for sensitive eyes and contact lens wearers
- Precision Application: The flat side of the patented flexible Precision Brush lengthens lashes up to 60 percent, while the comb side of the brush precisely separates lashes for a clump-free result
- Perfect To Pair With: L’Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
- Because You’re Worth It: L’Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- L’Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Maybelline Lash Sensational Sky Tubes Tubing Mascara offers unique extension-like length. This formula uses polymers to wrap around each lash, providing a lightweight and long-lasting effect. Compared to regular mascaras, it gives a tubing effect that is less likely to smudge or flake. However, some users may find it takes longer to remove due to its tubing nature. This mascara is a fantastic option for those looking for extended wear.
Pros
- Provides extension-like length for lashes
- 24-hour wear that resists smudging
- Lightweight tubing formula for comfort
Cons
- Can be tough to remove due to its tubing formula
- May require multiple coats for desired volume
Best for: Those wanting long-lasting wear and length. Not ideal for: Users who prefer easy removal.
A unique option that offers outstanding length and hold.
Mascaras Compared Side by Side
The table below compares key features of the best mascara under 20. Look at the columns for specifics on lengthening, volume, and other details.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | Maybelline Lash Sensational Sky High Washable Mascara… | Top Pick | Maybelline New York | $10.82 | Check |
| 2 | essence Lash Princess False Lash Effect Mascara | Best Compact | essence cosmetics | $4.97 | Check |
| 3 | L’Oreal Paris Original Telescopic Mascara | Best for Beginners | L'ORÉAL PARIS | $11.97 | Check |
| 4 | Maybelline Lash Sensational Sky High Mascara | Best for Daily Use | Maybelline New York | $10.82 | Check |
| 5 | L'Oréal Paris Voluminous Original Mascara | Best Budget | L'Oreal Paris | $8.56 | Check |
| 6 | L'Oreal Paris Voluminous Panorama Mascara | Best Splurge | L'Oreal Paris | $12.97 | Check |
| 7 | essence Lash Princess False Lash Effect Mascara | Best Lightweight | essence cosmetics | $14.97 | Check |
| 8 | Maybelline Lash Sensational Sky Tubes Tubing Mascara | Best Value | Maybelline New York | $10.82 | Check |
| 9 | Maybelline Lash Sensational Washable Mascara | — | Maybelline New York | $9.14 | Check |
| 10 | L'Oréal Paris Voluminous Original Mascara | — | L'Oreal Paris | $8.5 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How We Reviewed
Where our data comes from
We gathered data from popular beauty websites and customer reviews. Sources included Amazon, brand websites, and beauty blogs. This provided insights into product performance and user satisfaction.
How we built this shortlist
We reviewed over 30 mascaras to find the best mascara under 20. Each product was evaluated based on lengthening, volume, and user ratings. We focused on options that were highly rated and widely available.
What we ruled out and why
Products with low user ratings or that lacked clear features were removed. We avoided any mascara that had reports of clumping or irritation. Our goal was to find reliable and effective options.
What we did not do
No products were tested by hand or in a lab. We did not take any measurements or create scores. All information is based on user reviews and product descriptions.
How often this page is updated
This page will be updated every three months. New products will be added, and any changes in ratings will be reflected. This ensures the information stays current and useful.
What to look for
Lengthening vs. Volume
When choosing mascara, consider whether you want lengthening or volume. Lengthening formulas focus on making lashes appear longer. Volume formulas create fuller, thicker-looking lashes. Some products offer both, but it’s essential to choose based on your main need.
Brush Type
The type of brush can make a big difference in application. A conic or tapered brush can help separate lashes and add volume. Flat brushes may lengthen lashes better. Each brush type serves a different purpose, so think about which style you prefer.
Washable vs. Waterproof
Decide if you want washable or waterproof mascara. Washable formulas are easier to remove but may smudge. Waterproof options last longer and resist sweat, but they can be hard to take off. Your choice should depend on your daily activities.
Cruelty-Free Options
If you care about animal welfare, look for cruelty-free mascaras. Many brands offer products that are not tested on animals. Check the packaging or brand website for cruelty-free certification to make an informed choice.
Sensitivity Considerations
If you have sensitive eyes, choose hypoallergenic and ophthalmologist-tested formulas. These are less likely to cause irritation. Always check ingredients for potential allergens to ensure comfort during wear.
How to Choose Mascaras
Identify Your Needs
Think about what you want from a mascara. Do you want length, volume, or both? This decision will help narrow down your choices. Knowing your primary goal makes it easier to choose.
Check the Brush Shape
The shape of the mascara brush can greatly affect application. A curved brush helps lift and curl lashes. A straight brush allows for even coating. Choose a shape based on your lash type and desired effect.
Consider Your Lifestyle
Your daily routine matters when picking mascara. If you need long-lasting wear, consider waterproof options. If you prefer easy removal, washable formulas might suit you better. Match your mascara choice to how you live.
Look for Customer Reviews
Reading customer reviews can provide valuable insights. Many users share their experiences with a product’s performance. Pay attention to comments about wear, clumping, and irritation to help guide your decision.
Check for Allergies
If you have allergies or sensitive eyes, be cautious. Look for formulas that state they are hypoallergenic. Always check the ingredient list for possible allergens to ensure a comfortable experience.
Frequently asked questions
What is the best mascara under 20?
The best mascara under 20 is Maybelline Lash Sensational Sky High Washable Mascara. This mascara features a Flex Tower brush for excellent length and volume.
How do I choose the right mascara?
Choosing the right mascara involves knowing your needs. Decide if you want lengthening or volume, and check the brush shape. Reading customer reviews can also help.
Is waterproof mascara better?
Waterproof mascara is better for long wear but can be difficult to remove. If you need durability, waterproof is great. For easy removal, choose washable formulas.
Are cruelty-free mascaras effective?
Yes, cruelty-free mascaras can be very effective. Many brands offer high-quality formulas that provide length and volume without animal testing.
What should I look for in sensitive eye mascara?
For sensitive eyes, look for hypoallergenic and ophthalmologist-tested mascaras. These formulas are designed to reduce irritation and are gentle on the eyes.
Shopping around? We have 24 more mascara guides for other budgets and use cases.
Sources and standards
Background reading we checked while putting this guide together:
- NIH on botanical ingredients NCCIH (NIH)
- NIAMS skin health NIAMS (NIH)
About the author
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