Contents
Finding the right toothpaste can be tough. Our top pick is Crest + Scope Whitening Toothpaste because it offers long-lasting fresh breath and tartar protection in a pack of three 5.4 oz tubes. For those on a budget, Colgate Cavity Protection Fluoride Toothpaste provides good daily cavity protection but lacks advanced whitening features. Most buyers prioritize whitening or cavity protection, making this decision important. The rest of this page presents helpful toothpaste reviews to guide your choice.
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The Top 8
Top 8 Toothpaste Reviewed in Detail
Next, you’ll find detailed reviews of the best toothpastes based on specific needs.
1. Editor’s Choice
Crest + Scope Whitening Toothpaste – Pack of 3, 5.4 Oz Tubes – Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs – Tartar Protection, Enamel…
- LONG-LASTING FRESH BREATH — Say goodbye to bad breath confidence killers. Our advanced minty fresh formula kills millions of bad breath germs in laboratory tests, targeting the root cause of odor to deliver long-lasting, ice-cool freshness that keeps you feeling clean and ready for anything all day long.
- 2-IN-1 CLEAN & FRESH BLAST — Experience the ultimate oral care combination with the trusted cavity protection of Crest toothpaste and the legendary, invigorating freshness of Scope mouthwash. This dual-action formula eliminates the need for multiple steps, leaving your mouth feeling incredibly clean, cool, and revitalized after every brush.
- GENTLE ENAMEL-SAFE WHITENING — Safely brighten your smile and restore your teeth’s natural radiance. This whitening toothpaste gently lifts and removes stubborn surface stains caused by daily coffee, tea, and food, providing effective stain removal while remaining completely safe for your tooth enamel.
- COMPLETE CAVITY & TARTAR PROTECTION — Protect your teeth from the inside out. Formulated with active fluoride, this anticavity toothpaste actively strengthens weakened tooth enamel and fights off tartar buildup to keep your teeth healthy.
- CONVENIENT BULK 3-PACK VALUE — Keep your entire household stocked with premium oral care. This bulk value pack includes three 5.4 oz tubes of Crest + Scope toothpaste, making it the perfect, cost-effective choice for families or individuals looking to maintain a consistent, daily dental hygiene routine.
Crest + Scope Whitening Toothpaste is our Editor’s Choice for its long-lasting fresh breath and effective cavity protection. This toothpaste comes in a convenient pack of three 5.4 oz tubes, ensuring you have enough for daily use. The minty fresh formula kills bad breath germs, delivering a cool and refreshing feeling all day. Compared to other options, it excels in breath freshness while offering solid cavity protection. Most other products focus more on whitening or specific flavors, while this one balances both needs well. However, it may not provide the same level of whitening as dedicated whitening toothpaste, making it a less ideal choice for those primarily seeking to whiten their teeth.
Pros
- Long-lasting fresh breath
- Kills bad breath germs effectively
- Pack of three 5.4 oz tubes
- Provides tartar and enamel protection
Cons
- Less effective for whitening compared to some competitors
- Mint flavor may not appeal to everyone
Best for: Those seeking fresh breath and daily cavity protection. Not ideal for: Users mainly focused on advanced whitening.
Crest + Scope Whitening Toothpaste is a dependable choice for fresh breath and cavity protection.
2. Runner-Up
Crest 3D White Advanced Toothpaste, Luminous Mint, 3.7 oz (Pack of 4), Whiter Teeth in 5 Days, Enamel Safe Fluoride Toothpaste for Cavity Protection and…
- WHITER TEETH IN 5 DAYS — Reveal a brighter, more radiant smile by removing up to 90% more surface stains compared to regular toothpaste. Our advanced whitening formula lifts away tough stains from coffee, tea, and food, while shielding your teeth by preventing future stains.
- 2X FASTER WHITENING RESULTS — Experience a visibly brighter smile fast. This powerful formula delivers 2X faster whitening than regular toothpaste, helping you achieve a brighter smile and boosting your daily oral hygiene routine with confidence
- ENAMEL SAFE & CAVITY PROTECTION — Protect your teeth while you whiten. Formulated with active fluoride, this enamel-safe whitening toothpaste strengthens weakened tooth enamel and provides essential cavity protection to keep your teeth strong and healthy.
- LONG-LASTING LUMINOUS MINT FRESHNESS — Elevate your daily oral care routine with an invigorating Luminous Mint flavor. It delivers an immediate burst of cooling freshness leaving your mouth feeling clean, revitalized, and refreshed all day long.
- CONVENIENT 4-PACK STOCK UP — Trust your smile to Crest, America’s #1 Whitening Brand. This convenient 4-pack of 3.3 oz tubes ensures you always have a fresh supply at home or on the go for consistent, daily whitening protection and oral care.
Crest 3D White Advanced Toothpaste is our Runner-Up for its impressive whitening capabilities. This toothpaste claims to remove up to 90% more surface stains than regular options, helping you achieve a brighter smile in just five days. The luminous mint flavor adds a refreshing touch, making it pleasant to use. When compared to the top pick, it focuses more on whitening, which may appeal to those targeting stain removal. However, it is not specifically designed for long-lasting fresh breath like Crest + Scope. This tradeoff may deter buyers who value breath freshness just as much as whitening.
Pros
- Whiter teeth in five days
- Removes up to 90% of surface stains
- Enamel-safe formula
- Refreshing luminous mint flavor
Cons
- Less emphasis on breath freshness
- May not be as soothing for sensitive teeth
Best for: Users wanting quick whitening results. Not ideal for: Those prioritizing breath freshness.
Crest 3D White Advanced Toothpaste offers fast whitening for a radiant smile.
3. Best Compact
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz
- WHAT’S INCLUDED: Six (6) 6.0 oz tubes of Colgate Cavity Protection Fluoride Toothpaste in Great Regular Mint Flavor
- FIGHTS CAVITIES: This anticavity fluoride toothpaste pack helps prevent cavities and provides effective daily cavity protection when used daily to brush your teeth; use this bulk toothpaste pack to stock up on extras for your home, family, or bathroom
- STRENGTHENS TEETH ENAMEL: Colgate Cavity Protection Toothpaste is an enamel strengthening toothpaste and is formulated with active fluoride to help strengthen teeth enamel
- FRESHENS BREATH: These mint toothpastes feature a refreshing Great Regular Mint Flavor to help freshen breath and leave your mouth clean
- ADA ACCEPTED: Colgate Cavity Protection Toothpaste has been independently tested and reviewed by the American Dental Association to be safe and effective for daily use; it’s also a gluten free toothpaste and can be used to brush your teeth twice daily
Colgate Cavity Protection Fluoride Toothpaste is a solid option for everyday use. This toothpaste comes in a bulk pack of six 6 oz tubes, making it a great value for families. It provides effective cavity protection, which is important for maintaining oral health. While it doesn’t focus on whitening, it ensures that your teeth are protected from decay, which is a priority for many. Compared to Crest offerings, it may lack advanced features like stain removal or breath freshness. However, it is perfect for users who need a reliable daily toothpaste without extra frills.
Pros
- Pack of six 6 oz tubes for good value
- Effective cavity protection
- Great regular mint flavor
- Suitable for daily brushing
Cons
- No whitening features
- Less appealing flavor for some users
Best for: Families needing a reliable daily toothpaste. Not ideal for: Users seeking whitening or flavor variety.
Colgate Cavity Protection Fluoride Toothpaste is a dependable choice for daily cavity prevention.
4. Best Splurge
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2)
- Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
- Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
- Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
- Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
- Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)
- This toothpaste repairs sensitive areas of your teeth so you can go back to the things that you enjoy eating the most (2, 3)
- Sensitivity-friendly flavor with a gentle, clean taste; this whitening toothpaste is breath freshening
- Medicare Advantage OTC (MAOTC) eligible. *OTC benefits and eligible products vary by plan. Check your plan for specific details.
Sensodyne Repair and Protect Whitening Toothpaste is our Best Splurge option for sensitive teeth. This toothpaste is designed to build a repairing layer in sensitive areas, ensuring comfort while brushing. It comes in a pack of two 3.4 oz tubes, making it convenient for home and travel. Compared to others, it specifically targets sensitivity while offering a gentle whitening effect. However, the price and smaller size may not appeal to budget-conscious buyers or those who don’t have sensitivity issues.
Pros
- Designed for sensitive teeth
- Builds repairing layer in sensitive areas
- Gentle whitening effect
- Convenient pack of two tubes
Cons
- Higher price point
- Smaller tube size may not last as long
Best for: Users with sensitive teeth needing relief. Not ideal for: Budget shoppers or those wanting a larger size.
Sensodyne Repair and Protect Whitening Toothpaste is a premium choice for sensitivity relief.
5. Best for Daily Use
Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz
- Includes four 6.3 oz tube of Colgate MaxFresh Clean Mint Toothpaste
- Powered by Ultrafreeze, Colgate MaxFresh Toothpaste offers 10X longer-lasting cool for fresh breath*
- Fluoride toothpaste formula helps fight cavities
- This spearmint toothpaste, with hundreds of mini breath strips, unleashes a powerful rush of freshness for long-lasting fresh breath
- Release an instant blast of freshness with Colgate MaxFresh Clean Mint Toothpaste
Colgate MaxFresh Fluoride Toothpaste is our Best for Daily Use pick, providing a refreshing experience. With four 6.3 oz tubes, it offers excellent value for frequent brushers. The Ultrafreeze technology ensures long-lasting coolness for your breath, making it enjoyable to use. While it offers cavity protection, it lacks the advanced whitening features of other options. Users primarily seeking whitening may find this toothpaste less appealing, but it is perfect for those who want fresh breath throughout the day.
Pros
- Pack of four 6.3 oz tubes
- Long-lasting coolness for fresh breath
- Fluoride formula fights cavities
- Pleasant clean mint flavor
Cons
- No specific whitening claims
- Freshness may not last as long for some users
Best for: Daily use with an emphasis on fresh breath. Not ideal for: Users focused on whitening.
Colgate MaxFresh Fluoride Toothpaste is an enjoyable choice for everyday freshness.
6. Best Heavy-Duty
Marvis Whitening Mint Toothpaste, 3.8 Ounce (Pack of 1)
- Cold mint’s icy shiver and polar thrill provides a long-lasting taste emotion while its gentle whitening effect creates an unforgettable smile
- Marvis Whitening Mint, with a sharp taste of cool mint for a pleasant and lasting freshness, helps remove plaque, while gently whitening teeth, for a brighter, more beautiful, splendid smile
- Marvis flavors are created by offsetting the aroma of mint, to provide the freshness you need, with innovative notes to offer you a long-lasting pleasurable taste sensation that can be different every day
- Marvis Whitening Mint comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory
- Made in Florence, Italy. Marvis is a superior dental brand that has been loved in Italy for generations
Marvis Whitening Mint Toothpaste is our Best Heavy-Duty option, known for its unique flavor. This product offers a strong mint flavor that lasts longer than standard options. Although it also provides whitening benefits, it is less focused than other whitening toothpastes. Compared to others, this one shines in its taste and luxurious experience. However, it may not be suitable for people who prefer milder flavors or require specific cavity protection.
Pros
- Long-lasting strong mint flavor
- Gentle whitening effect
- Unique and luxurious experience
- Effective against plaque
Cons
- May be too strong for some users
- Less emphasis on cavity protection
Best for: Users who enjoy bold flavors. Not ideal for: Those prioritizing cavity protection or mild taste.
Marvis Whitening Mint Toothpaste offers a luxurious brushing experience with a strong mint flavor.
7. Best Budget
Crest 3D White Advanced Toothpaste, Radiant Mint, 3.3 oz (Pack of 2), Whiter Teeth in 5 Days, Enamel Safe Fluoride Anticavity Toothpaste for Stain Removal…
- WHITER TEETH IN 5 DAYS — Reveal a brighter, more radiant smile by removing up to 90% more surface stains compared to regular toothpaste. Our advanced whitening formula lifts away tough stains from coffee, tea, and food, while shielding your teeth by preventing future stains.
- 2X FASTER WHITENING RESULTS — Experience a visibly brighter smile fast. This powerful formula delivers 2X faster whitening than regular toothpaste, helping you achieve a brighter smile and boosting your daily oral hygiene routine with confidence
- ENAMEL SAFE & CAVITY PROTECTION — Protect your teeth while you whiten. Formulated with active fluoride, this enamel-safe whitening toothpaste strengthens weakened tooth enamel and provides essential cavity protection to keep your teeth strong and healthy.
- RADIANT MINT FRESHNESS — Elevate your daily brushing routine with an invigorating Radiant Mint flavor. It delivers an immediate burst of cooling freshness, leaving your mouth feeling clean, revitalized, and minty fresh all day long.
- CONVENIENT 2-PACK STOCK UP — Trust your smile to Crest, America’s #1 Whitening Brand. This convenient 2-pack of 3.3 oz tubes ensures you always have a fresh supply at home or on the go for consistent, daily whitening protection and oral care.
Crest 3D White Advanced Toothpaste in Radiant Mint is our Best Budget choice for its balance of features. This toothpaste effectively removes surface stains and claims to whiten teeth within five days. With a pack of two 3.3 oz tubes, it’s economical for those wanting good results. When compared to other picks, it still offers a credible whitening agent without the higher cost of premium brands. The main limitation is that it may not provide the same depth of whitening as more expensive options.
Pros
- Whitening effect in five days
- Two 3.3 oz tubes for good value
- Affordable option for brightening
- Refreshing radiant mint flavor
Cons
- Less effective for severe stains
- May not suit users wanting premium features
Best for: Budget-conscious shoppers wanting whitening. Not ideal for: Users needing a deep clean or premium experience.
Crest 3D White Advanced Toothpaste in Radiant Mint is an affordable option for brighter teeth.
8. Best Lightweight
Crest Pro-Health Whitening Gel Toothpaste (4.3oz)
- TEETH WHITENING FORMULA — Reveal a brighter, more radiant smile. Our specialized whitening formula is developed to gently polish away stubborn surface stains while you brush, lifting away daily discoloration from coffee, tea, and food to restore your teeth’s natural brilliance without harsh abrasives.
- ENAMEL STRENGTH BOOST — Protect and strengthen your teeth. Formulated with patented stannous fluoride technology, this toothpaste actively remineralizes and repairs weakened enamel, rebuilding essential mineral density to defend against cavities, tooth decay, and daily wear.
- ALL-IN-ONE ORAL DEFENSE — Experience complete oral care with a formula designed to deliver key benefits for a healthier mouth. This multi-action toothpaste provides daily protection against cavities, early gum disease, sensitive teeth, acid erosion, tartar, and plaque, while actively whitening teeth and freshening breath.
- FRESH MINT CONFIDENCE — Elevate your daily brushing routine with a refreshing mint flavor. It delivers an immediate burst of cooling freshness that fights bad breath bacteria, leaving your mouth feeling exceptionally clean, revitalized, and minty fresh all day long.
- TRUSTED BY MILLIONS — Trust your smile to Crest, America’s #1 Whitening Brand. This ADA-accepted triclosan-free formula ensures 100% whole mouth protection, making it the perfect daily essential for a healthier, brighter smile.
Crest Pro-Health Whitening Gel Toothpaste is our Best Lightweight option, designed for gentle yet effective cleaning. This 4.3 oz tube is easy to use and carry, making it ideal for travel. Its whitening formula helps lift surface stains without harsh abrasives. This product stands out for its enamel-strengthening properties compared to others, which may focus more on cavity protection or breath freshness. However, it may not be strong enough for users with heavy staining.
Pros
- Lightweight 4.3 oz tube
- Gentle whitening without harsh abrasives
- Enamel-strengthening formula
- Effective cleaning experience
Cons
- Not as effective for severe stains
- Smaller size may require frequent repurchase
Best for: Travelers needing a lightweight option. Not ideal for: Users with heavily stained teeth.
Crest Pro-Health Whitening Gel Toothpaste is a practical choice for gentle whitening on the go.
Toothpaste Compared Side by Side
The comparison table below shows key features of each toothpaste. You will see details on whitening ability, cavity protection, and package size. Use the toothpaste reviews to find which option suits you best.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | Crest + Scope Whitening Toothpaste | Editor's Choice | Procter & Gamble | $8.99 | Check |
| 2 | Crest 3D White Advanced Toothpaste | Runner-Up | Procter & Gamble | $14.94 | Check |
| 3 | Colgate Cavity Protection Fluoride Toothpaste | Best Compact | Colgate | $9.98 | Check |
| 4 | Sensodyne Repair and Protect Whitening Toothpaste | Best Splurge | Haleon US Services Inc. | $13.37 | Check |
| 5 | Colgate MaxFresh Fluoride Toothpaste | Best for Daily Use | Colgate-Palmolive Co. | $10.65 | Check |
| 6 | Marvis Whitening Mint Toothpaste | Best Heavy-Duty | Marvis | $10.13 | Check |
| 7 | Crest 3D White Advanced Toothpaste | Best Budget | Procter & Gamble | $7.12 | Check |
| 8 | Crest Pro-Health Whitening Gel Toothpaste | Best Lightweight | Procter & Gamble | $3.93 | Check |
| 9 | Colgate Total Whitening Fluoride Toothpaste | — | Colgate-Palmolive | $7.96 | Check |
| 10 | Crest Cavity & Tartar Protection Toothpaste | — | Procter & Gamble | $5.98 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How to Choose Toothpaste
Whitening Ability
Look for a toothpaste that mentions whitening effects. Many brands claim to remove stains from coffee, tea, and food. A good rule of thumb is to choose one that states it can whiten teeth within a specific time frame, such as five days.
Cavity Protection
Ensure your toothpaste contains fluoride. This ingredient is proven to help fight cavities. A toothpaste labeled as ‘anticavity fluoridated’ can provide daily protection against tooth decay.
Sensitivity Relief
If you have sensitive teeth, opt for a product specifically designed for that issue. Look for toothpaste that uses stannous fluoride, which helps build a protective layer inside sensitive areas of your teeth.
Flavor Preferences
Toothpaste comes in various flavors. Mint is popular for a refreshing taste, but some people prefer fruit flavors. Choose one that you enjoy to encourage regular brushing.
Pack Size
Consider the size of the toothpaste tubes. Buying in bulk can save money, but ensure you choose a size that fits your usage. A pack of four or six tubes can last longer, reducing the frequency of shopping.
How We Reviewed
Where our data comes from
We collected data from reputable sources, including manufacturer websites and customer reviews. This ensured we had accurate product information and consumer feedback.
How we built this shortlist
We reviewed over 20 toothpaste products based on features like whitening, cavity protection, and taste. Only those that met our criteria made it to this shortlist.
What we ruled out and why
We excluded products without essential features like fluoride or those with low customer ratings. Anything with limited flavor options was also removed from consideration.
What we did not do
No products were tested by hand or measured in a lab. All information was derived from published data and user reviews.
How often this page is updated
This page is regularly updated to reflect new products and changes in consumer preferences. Expect updates at least every three months to keep the information fresh.
Frequently asked questions
What are toothpaste reviews?
Toothpaste reviews are assessments of different toothpaste products based on features like whitening, flavor, and ability to prevent cavities.
How often should I change my toothpaste?
You should change your toothpaste when you finish a tube or if you want to try a different type. It’s good to switch occasionally to find what works best for you.
Can whitening toothpaste damage enamel?
Some whitening toothpastes use strong ingredients that may be harsh. Always choose enamel-safe options to protect your teeth.
Is fluoride toothpaste safe?
Fluoride toothpaste is generally safe and effective for preventing cavities. Just use the amount recommended by dentists, usually a pea-sized amount.
What should I look for in toothpaste reviews?
Look for reviews that highlight the toothpaste’s effectiveness in whitening, flavor, cavity protection, and whether it is suitable for sensitive teeth.
What to look for
Flavor
Flavor is an important aspect of toothpaste. Most people prefer a minty taste for freshness, but fruity flavors are also available. Choose a flavor that you enjoy to encourage regular brushing and good oral hygiene.
Whitening Ingredients
Whitening toothpaste often contains special ingredients like hydrogen peroxide or silica. These help remove stains and brighten teeth. If whitening is a priority, look for products that claim results within specific time frames.
Cavity Protection
Fluoride is key for cavity protection. This ingredient strengthens tooth enamel and helps prevent decay. Always choose a toothpaste labeled ‘anticavity fluoride’ for effective protection.
Sensitivity Treatment
If you experience tooth sensitivity, choose a toothpaste designed for that purpose. Look for one that contains stannous fluoride, which helps build protection for sensitive areas of your teeth.
Packaging Size
Consider how often you use toothpaste before buying. Larger packs offer better value and fewer trips to the store. If you brush twice daily, a larger pack may suit your needs better.
Shopping around? We have 18 more toothpaste guides for other budgets and use cases.
Sources and standards
Background reading we checked while putting this guide together:
- NIH on botanical ingredients NCCIH (NIH)
- NIAMS skin health NIAMS (NIH)
About the author
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