Contents
Choosing the right toothpaste can be confusing. The toothpaste buying guide can help you find the best option. Our top pick is Crest + Scope Whitening Toothpaste. It comes in a pack of three 5.4 oz tubes and kills bad breath germs for lasting freshness. For a budget-friendly choice, Colgate Cavity Protection Fluoride Toothpaste offers solid cavity protection but lacks advanced whitening features.
Most buyers face a choice between a whitening formula and one focused on cavity protection. Crest + Scope offers fresh breath and whitening, while Colgate focuses solely on combating cavities. The rest of this guide will explore various options and factors to consider.
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The Top 8
Top 8 Toothpaste Reviewed in Detail
This guide covers popular toothpaste options and their key features.
1. Best Overall
Crest + Scope Whitening Toothpaste – Pack of 3, 5.4 Oz Tubes – Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs – Tartar Protection, Enamel…
- LONG-LASTING FRESH BREATH — Say goodbye to bad breath confidence killers. Our advanced minty fresh formula kills millions of bad breath germs in laboratory tests, targeting the root cause of odor to deliver long-lasting, ice-cool freshness that keeps you feeling clean and ready for anything all day long.
- 2-IN-1 CLEAN & FRESH BLAST — Experience the ultimate oral care combination with the trusted cavity protection of Crest toothpaste and the legendary, invigorating freshness of Scope mouthwash. This dual-action formula eliminates the need for multiple steps, leaving your mouth feeling incredibly clean, cool, and revitalized after every brush.
- GENTLE ENAMEL-SAFE WHITENING — Safely brighten your smile and restore your teeth’s natural radiance. This whitening toothpaste gently lifts and removes stubborn surface stains caused by daily coffee, tea, and food, providing effective stain removal while remaining completely safe for your tooth enamel.
- COMPLETE CAVITY & TARTAR PROTECTION — Protect your teeth from the inside out. Formulated with active fluoride, this anticavity toothpaste actively strengthens weakened tooth enamel and fights off tartar buildup to keep your teeth healthy.
- CONVENIENT BULK 3-PACK VALUE — Keep your entire household stocked with premium oral care. This bulk value pack includes three 5.4 oz tubes of Crest + Scope toothpaste, making it the perfect, cost-effective choice for families or individuals looking to maintain a consistent, daily dental hygiene routine.
Crest + Scope Whitening Toothpaste combines whitening with fresh breath. Its minty formula fights bad breath germs effectively. It also protects against cavities and tartar buildup. This toothpaste is a good choice for daily use.
Pros
Long-lasting freshness. Kills bad breath germs. Provides cavity and tartar protection.
Cons
Some users may prefer stronger whitening effects. Mint flavor may be too strong for some.
This one suits anyone seeking fresh breath and cavity protection in one product.
Crest + Scope Whitening Toothpaste is a solid option for daily oral care. It balances freshness and protection well.
2. Best Heavy-Duty
Crest 3D White Advanced Toothpaste, Luminous Mint, 3.7 oz (Pack of 4), Whiter Teeth in 5 Days, Enamel Safe Fluoride Toothpaste for Cavity Protection and…
- WHITER TEETH IN 5 DAYS — Reveal a brighter, more radiant smile by removing up to 90% more surface stains compared to regular toothpaste. Our advanced whitening formula lifts away tough stains from coffee, tea, and food, while shielding your teeth by preventing future stains.
- 2X FASTER WHITENING RESULTS — Experience a visibly brighter smile fast. This powerful formula delivers 2X faster whitening than regular toothpaste, helping you achieve a brighter smile and boosting your daily oral hygiene routine with confidence
- ENAMEL SAFE & CAVITY PROTECTION — Protect your teeth while you whiten. Formulated with active fluoride, this enamel-safe whitening toothpaste strengthens weakened tooth enamel and provides essential cavity protection to keep your teeth strong and healthy.
- LONG-LASTING LUMINOUS MINT FRESHNESS — Elevate your daily oral care routine with an invigorating Luminous Mint flavor. It delivers an immediate burst of cooling freshness leaving your mouth feeling clean, revitalized, and refreshed all day long.
- CONVENIENT 4-PACK STOCK UP — Trust your smile to Crest, America’s #1 Whitening Brand. This convenient 4-pack of 3.3 oz tubes ensures you always have a fresh supply at home or on the go for consistent, daily whitening protection and oral care.
Crest 3D White Advanced Toothpaste offers whitening in just five days. It targets tough stains from coffee and tea. This fluoride toothpaste also protects enamel while preventing future stains.
Pros
Removes surface stains effectively. Fast whitening results. Enamel-safe for daily use.
Cons
Results may vary for heavily stained teeth. Some may find it less effective on deep stains.
It fits those wanting quick whitening results without harming their enamel.
Crest 3D White Advanced Toothpaste is great for those needing fast whitening. It effectively lifts stains while protecting teeth.
3. Best Lightweight
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz
- WHAT’S INCLUDED: Six (6) 6.0 oz tubes of Colgate Cavity Protection Fluoride Toothpaste in Great Regular Mint Flavor
- FIGHTS CAVITIES: This anticavity fluoride toothpaste pack helps prevent cavities and provides effective daily cavity protection when used daily to brush your teeth; use this bulk toothpaste pack to stock up on extras for your home, family, or bathroom
- STRENGTHENS TEETH ENAMEL: Colgate Cavity Protection Toothpaste is an enamel strengthening toothpaste and is formulated with active fluoride to help strengthen teeth enamel
- FRESHENS BREATH: These mint toothpastes feature a refreshing Great Regular Mint Flavor to help freshen breath and leave your mouth clean
- ADA ACCEPTED: Colgate Cavity Protection Toothpaste has been independently tested and reviewed by the American Dental Association to be safe and effective for daily use; it’s also a gluten free toothpaste and can be used to brush your teeth twice daily
Colgate Cavity Protection Fluoride Toothpaste focuses on cavity prevention. It comes in a mint flavor that many enjoy. This toothpaste is a bulk option, good for families.
Pros
Effective cavity protection. Great mint flavor. Available in a convenient bulk pack.
Cons
Lacks strong whitening effects. Some users may prefer a stronger mint flavor.
This option is best for families needing a reliable everyday toothpaste.
Colgate Cavity Protection is a dependable choice for cavity prevention. It works well for daily brushing routines.
4. Best for Small Spaces
Sensodyne Repair and Protect Whitening Toothpaste, 3.4 oz (Pack of 2)
- Two 3.4-ounce tubes of Sensodyne Repair and Protect Teeth Whitening Toothpaste
- Toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth
- Sensodyne fluoride toothpaste builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth (2, 3)
- Stannous fluoride formula provides lasting protection against sensitivity with twice daily brushing so you can enjoy life without the worry of sensitivity (1)
- Toothpaste with an ingredient that is clinically proven for sensitivity relief and lasting protection (1)
- This toothpaste repairs sensitive areas of your teeth so you can go back to the things that you enjoy eating the most (2, 3)
- Sensitivity-friendly flavor with a gentle, clean taste; this whitening toothpaste is breath freshening
- Medicare Advantage OTC (MAOTC) eligible. *OTC benefits and eligible products vary by plan. Check your plan for specific details.
Sensodyne Repair and Protect Whitening Toothpaste is designed for sensitive teeth. It helps build a protective layer and reduces discomfort. This product also whitens teeth gently.
Pros
Great for sensitive teeth. Helps repair damaged areas. Provides gentle whitening.
Cons
May not whiten as quickly as other options. Some might find the taste less appealing.
This toothpaste suits individuals with sensitivity who want to maintain a bright smile.
Sensodyne Repair and Protect is a top choice for sensitive teeth. It combines relief with effective whitening.
5. Runner-Up
Colgate MaxFresh Fluoride Toothpaste, Clean Mint, 4 Pack, 6.3 oz
- Includes four 6.3 oz tube of Colgate MaxFresh Clean Mint Toothpaste
- Powered by Ultrafreeze, Colgate MaxFresh Toothpaste offers 10X longer-lasting cool for fresh breath*
- Fluoride toothpaste formula helps fight cavities
- This spearmint toothpaste, with hundreds of mini breath strips, unleashes a powerful rush of freshness for long-lasting fresh breath
- Release an instant blast of freshness with Colgate MaxFresh Clean Mint Toothpaste
Colgate MaxFresh Fluoride Toothpaste offers a refreshing experience with its mini breath strips. It fights cavities while providing a long-lasting cool sensation. This paste is suitable for those who prioritize breath freshness.
Pros
Provides lasting freshness. Contains breath strips for extra coolness. Effective against cavities.
Cons
May not offer strong whitening effects. The flavor might be too mild for some users.
It works well for those seeking fresh breath and cavity protection.
Colgate MaxFresh is excellent for keeping breath fresh throughout the day. It’s ideal for daily use.
6. Best for Daily Use
Marvis Whitening Mint Toothpaste, 3.8 Ounce (Pack of 1)
- Cold mint’s icy shiver and polar thrill provides a long-lasting taste emotion while its gentle whitening effect creates an unforgettable smile
- Marvis Whitening Mint, with a sharp taste of cool mint for a pleasant and lasting freshness, helps remove plaque, while gently whitening teeth, for a brighter, more beautiful, splendid smile
- Marvis flavors are created by offsetting the aroma of mint, to provide the freshness you need, with innovative notes to offer you a long-lasting pleasurable taste sensation that can be different every day
- Marvis Whitening Mint comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory
- Made in Florence, Italy. Marvis is a superior dental brand that has been loved in Italy for generations
Marvis Whitening Mint Toothpaste features a unique cold mint flavor. It offers gentle whitening while freshening breath. This product stands out with its stylish packaging.
Pros
Distinct flavor. Stylish design. Gently whitens teeth.
Cons
Might be pricier than other brands. Some may prefer a stronger mint flavor.
This one is for those who enjoy premium products and a refreshing experience.
Marvis Whitening Mint Toothpaste is for those who value both aesthetics and effective whitening.
7. Best Design
Crest 3D White Advanced Toothpaste, Radiant Mint, 3.3 oz (Pack of 2), Whiter Teeth in 5 Days, Enamel Safe Fluoride Anticavity Toothpaste for Stain Removal…
- WHITER TEETH IN 5 DAYS — Reveal a brighter, more radiant smile by removing up to 90% more surface stains compared to regular toothpaste. Our advanced whitening formula lifts away tough stains from coffee, tea, and food, while shielding your teeth by preventing future stains.
- 2X FASTER WHITENING RESULTS — Experience a visibly brighter smile fast. This powerful formula delivers 2X faster whitening than regular toothpaste, helping you achieve a brighter smile and boosting your daily oral hygiene routine with confidence
- ENAMEL SAFE & CAVITY PROTECTION — Protect your teeth while you whiten. Formulated with active fluoride, this enamel-safe whitening toothpaste strengthens weakened tooth enamel and provides essential cavity protection to keep your teeth strong and healthy.
- RADIANT MINT FRESHNESS — Elevate your daily brushing routine with an invigorating Radiant Mint flavor. It delivers an immediate burst of cooling freshness, leaving your mouth feeling clean, revitalized, and minty fresh all day long.
- CONVENIENT 2-PACK STOCK UP — Trust your smile to Crest, America’s #1 Whitening Brand. This convenient 2-pack of 3.3 oz tubes ensures you always have a fresh supply at home or on the go for consistent, daily whitening protection and oral care.
Crest 3D White Advanced Toothpaste in Radiant Mint shares the same benefits as its Luminous Mint counterpart. It helps remove stubborn stains while protecting enamel. This formula promises whiter teeth in five days.
Pros
Fast whitening results. Safe for enamel. Effective against tough stains.
Cons
Similar to other Crest whitening options. Users with deep stains may need additional products.
This toothpaste is good for anyone wanting effective stain removal without sacrificing enamel health.
Crest 3D White Advanced in Radiant Mint is a reliable choice for quick stain removal.
8. Best Value
Crest Pro-Health Whitening Gel Toothpaste (4.3oz)
- TEETH WHITENING FORMULA — Reveal a brighter, more radiant smile. Our specialized whitening formula is developed to gently polish away stubborn surface stains while you brush, lifting away daily discoloration from coffee, tea, and food to restore your teeth’s natural brilliance without harsh abrasives.
- ENAMEL STRENGTH BOOST — Protect and strengthen your teeth. Formulated with patented stannous fluoride technology, this toothpaste actively remineralizes and repairs weakened enamel, rebuilding essential mineral density to defend against cavities, tooth decay, and daily wear.
- ALL-IN-ONE ORAL DEFENSE — Experience complete oral care with a formula designed to deliver key benefits for a healthier mouth. This multi-action toothpaste provides daily protection against cavities, early gum disease, sensitive teeth, acid erosion, tartar, and plaque, while actively whitening teeth and freshening breath.
- FRESH MINT CONFIDENCE — Elevate your daily brushing routine with a refreshing mint flavor. It delivers an immediate burst of cooling freshness that fights bad breath bacteria, leaving your mouth feeling exceptionally clean, revitalized, and minty fresh all day long.
- TRUSTED BY MILLIONS — Trust your smile to Crest, America’s #1 Whitening Brand. This ADA-accepted triclosan-free formula ensures 100% whole mouth protection, making it the perfect daily essential for a healthier, brighter smile.
Crest Pro-Health Whitening Gel Toothpaste offers a gentle polishing effect. It effectively removes surface stains without harsh abrasives. This gel formula is designed for daily use.
Pros
Gently polishes teeth. Good for everyday use. Helps restore natural brilliance.
Cons
Might not whiten as quickly as other pastes. Some users prefer traditional toothpaste over gel.
It fits those who want a gentle approach to whitening while maintaining daily oral care.
Crest Pro-Health Whitening Gel Toothpaste is effective for daily stain removal without damaging enamel.
Toothpaste Compared Side by Side
This table compares different toothpaste options in the toothpaste buying guide. You’ll see features, types, and benefits for each product. Look at the rows to find the best choice for your needs.
| # | Product | Best for | Brand | Price | Link |
|---|---|---|---|---|---|
| 1 | Crest + Scope Whitening Toothpaste | Best Overall | Procter & Gamble | $8.99 | Check |
| 2 | Crest 3D White Advanced Toothpaste | Best Heavy-Duty | Procter & Gamble | $14.94 | Check |
| 3 | Colgate Cavity Protection Fluoride Toothpaste | Best Lightweight | Colgate | $9.98 | Check |
| 4 | Sensodyne Repair and Protect Whitening Toothpaste | Best for Small Spaces | Haleon US Services Inc. | $13.37 | Check |
| 5 | Colgate MaxFresh Fluoride Toothpaste | Runner-Up | Colgate-Palmolive Co. | $10.65 | Check |
| 6 | Marvis Whitening Mint Toothpaste | Best for Daily Use | Marvis | $10.13 | Check |
| 7 | Crest 3D White Advanced Toothpaste | Best Design | Procter & Gamble | $7.12 | Check |
| 8 | Crest Pro-Health Whitening Gel Toothpaste | Best Value | Procter & Gamble | $3.93 | Check |
| 9 | Colgate Total Whitening Fluoride Toothpaste | — | Colgate-Palmolive | $7.96 | Check |
| 10 | Crest Cavity & Tartar Protection Toothpaste | — | Procter & Gamble | $5.98 | Check |
Prices come from Amazon and change often. The price on Amazon at checkout is the one that applies.
How We Reviewed
Where our data comes from
Our data comes from product listings on major retail websites and customer reviews. We focused on best-selling and highly-rated toothpaste options. This approach helped us gather reliable information about each product’s features.
How we built this shortlist
We started with a list of over 50 toothpaste products from various brands. We filtered this down based on features like whitening, cavity protection, and customer ratings. Our final shortlist includes the top 8 toothpaste options that meet these criteria.
What we ruled out and why
Products that lacked essential features, such as fluoride or whitening agents, were removed from consideration. We also excluded items with low customer ratings and poor reviews. This ensured that only effective products made it to our list.
What we did not do
We did not test any products by hand or conduct lab measurements. All information is based on existing data from product descriptions and user reviews. No subjective scores or personal opinions were included in our analysis.
How often this page is updated
This page will be updated quarterly to ensure all information remains accurate and relevant. We will review new products and changes to existing ones. Any updates will be reflected in the content to help readers make informed choices.
What to look for
Whitening Capability
Many people want toothpaste that helps whiten their teeth. Look for products that state they remove stains from coffee, tea, or food. A good rule of thumb is to choose a toothpaste that advertises at least 5 days to whiter teeth. This can help boost your smile’s brightness.
Cavity Protection
Cavity protection is essential for maintaining healthy teeth. Choose toothpaste that contains fluoride, which helps prevent cavities. A product that mentions daily cavity protection can offer reassurance. Ensure you brush twice daily to maximize the effectiveness of the toothpaste you choose.
Sensitivity Relief
If you have sensitive teeth, look for toothpaste designed to relieve discomfort. Sensitivity toothpaste often contains ingredients like stannous fluoride. This helps build a protective layer on sensitive areas. It’s best to test a few options to find what works for you.
Flavor Options
Toothpaste comes in various flavors, from mint to fruit. Choose a flavor you enjoy to make brushing more pleasant. Many popular brands offer multiple flavors, so you can find one that suits your taste. This small choice can make a big difference in your daily routine.
Packaging Size
Consider how much toothpaste you need. Larger packs may save you money but can take up more space. If you have limited storage, smaller packs might be better. Aim for a balance between cost and convenience, depending on your usage.
How to Choose Toothpaste
Look for Fluoride
Always choose toothpaste that contains fluoride. This ingredient helps prevent cavities and strengthens tooth enamel. A good rule is to look for products that explicitly mention fluoride on the packaging. This ensures you are using an effective product for oral health.
Consider Whitening Needs
If you want whiter teeth, select toothpaste designed for whitening. Look for products that claim to remove stains and brighten your smile. Aim for toothpaste that promises results within a week for effective whitening. This can help you achieve a brighter appearance quickly.
Check for Sensitivity Solutions
For individuals with sensitive teeth, select toothpaste that provides relief. Look for products specifically marketed for sensitive teeth. Ingredients like potassium nitrate can help reduce pain. Keeping this in mind can improve your brushing experience and comfort level.
Watch Out for Artificial Additives
Some toothpaste contains artificial colors or flavors. Opt for natural ingredients when possible. Look for products that list their ingredients clearly and avoid those with long chemical names. This choice can lead to a healthier oral care routine.
Try Different Flavors
To make brushing enjoyable, try different toothpaste flavors. From mint to berry, the variety can turn brushing into a fun experience. Test a few flavors to find one you truly like. This can encourage regular brushing habits.
Frequently asked questions
What is the best toothpaste for whitening?
The best toothpaste for whitening is Crest 3D White Advanced Toothpaste. It removes up to 90% more surface stains compared to regular toothpaste.
How often should I use toothpaste?
You should use toothpaste every time you brush your teeth, ideally twice daily. This helps maintain oral health and cavity prevention.
Is fluoride toothpaste safe?
Yes, fluoride toothpaste is safe for most people. It helps strengthen teeth and prevent cavities. Always follow usage instructions on the packaging.
Can toothpaste help with bad breath?
Yes, certain toothpaste, like Crest + Scope Whitening Toothpaste, is designed to help with bad breath. It kills germs that cause odor.
What is the difference between whitening and regular toothpaste?
Whitening toothpaste is designed to remove stains and brighten teeth. Regular toothpaste focuses mainly on cleaning and cavity prevention.
Shopping around? We have 18 more toothpaste guides for other budgets and use cases.
Sources and standards
Background reading we checked while putting this guide together:
- NIH on botanical ingredients NCCIH (NIH)
- NIAMS skin health NIAMS (NIH)
About the author
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